CheAnD ► Play

Overview

CheAnD ► Play is a verified YouTube sensation, captivating nearly 5 million subscribers with a unique blend of gaming content, sprinkled with a touch of science, tech, and personal vlogging. This Russian-speaking creator, based in the USA, dives deep into Let's Plays, Twitch streams, and a variety of gaming genres, particularly FPS and single-player adventures. While holding a global ranking within the top 99% of creators, CheAnD is carving out a distinct space in the crowded gaming landscape.

Performance At A Glance

While CheAnD ► Play boasts a massive audience of over 4.7 million, their growth has seen a slight dip recently, with a small decrease in followers over the past month. Their global ranking is solid, placing them in the top 99% of creators worldwide. However, their language ranking in the Russian-speaking community could use some improvement. On a brighter note, their fans are pretty engaged, with an average engagement rate of 2.68% – that's a good sign! Their CreatorDB score of 82/100 indicates they're doing a lot right, showing a strong foundation to build upon.

What They Create

CheAnD ► Play primarily focuses on long-form YouTube videos, with over 700 uploaded! They also experiment with YouTube Shorts and have a growing presence on Instagram with posts and Reels. Lately, they've been playing games like MIMESIS and R.E.P.O, creating engaging content around them. For example, their video "I'm pregnant at 16 ► Got knocked up by a guy ► #2" might sound shocking, but it showcases their ability to grab attention and generate views, even if the engagement rate is slightly lower. Their content stands out due to the mix of gaming genres, coupled with their distinctive Russian-speaking perspective and the personal touch they bring through vlogging.

Why They're Great & Where They Can Grow

CheAnD ► Play really shines in their ability to connect with a large audience through consistent uploads and a diverse range of gaming content. Their strong CreatorDB score proves their content resonates with viewers. An exciting opportunity could be focusing on optimizing their Russian-language SEO to improve their ranking within that specific community. Experimenting more with YouTube Shorts to boost visibility and drive traffic to their main videos could also be a game-changer.

Bottom Line

For brands seeking a partnership, CheAnD ► Play offers access to a large, engaged, Russian-speaking gaming audience. For CheAnD ► Play, focusing on targeted SEO and diversifying content formats could unlock even greater growth potential and solidify their position in the creator space.