Lewis Capaldi

Overview

Lewis Capaldi. The name alone conjures up images of soulful ballads, self-deprecating humor, and a whole lot of relatability. He's not just a musician; he's a personality, and that shines through on his YouTube channel, his main platform, where he connects with over 15.8 million followers. While ranking at #14,882 globally might seem like just a number, it signifies his impressive reach and influence in the music world, proving he's a force to be reckoned with.

Performance At A Glance

Lewis is doing really well! His fanbase is expanding, growing by 0.09% in the last 30 days. That's a solid climb, especially considering how massive his following already is. He's in the top tier of creators in the UK, ranking at #342 nationally, showing he's a big name in his home country. His fans are super engaged with his content, boasting an average engagement rate of 2.90%. CreatorDB gives him a score of 94/100, which is basically an A+! It means he's crushing it with his content strategy and audience connection.

What They Create

Lewis mainly focuses on music-related content, ranging from official music videos to hilarious shorts. He expertly blends heartfelt performances with his signature comedic style. He uses both longer-form YouTube videos and shorter clips on YouTube and Instagram. One of his recent popular videos, "Lewis Capaldi - The Day That I Die (Official Live Video)," has racked up over a million views, showcasing his powerful vocals and stage presence. On the lighter side, a short featuring a "good dug #lewiscapaldi #koala #kangaroo" shows his playful personality and resonates with fans looking for a laugh. It's this mix of musical talent and genuine personality that makes his content so appealing.

Why They're Great & Where They Can Grow

Lewis excels at authenticity, humor, and creating music that resonates deeply with listeners. He's built a loyal following by being himself, flaws and all. One area he could explore further is interactive content, like Q&A sessions or behind-the-scenes glimpses into his songwriting process. This would boost engagement and make his audience feel even more connected. Collaborations with other creators outside of music could also open him up to completely new audiences.

Bottom Line

For brands looking to partner with a relatable and influential musician, Lewis Capaldi is a fantastic choice. For Lewis himself, continuing to blend his musical talent with his unique personality will keep his audience hooked. Experimenting with different content formats and collaborations could unlock even greater potential.