UFC

Overview

UFC, the undisputed champion of mixed martial arts content, dominates social media with a knockout presence. They're not just a sports league; they're a global entertainment powerhouse, delivering adrenaline-pumping action, behind-the-scenes glimpses, and compelling fighter stories. With a staggering 89.1 million followers primarily on Instagram, UFC reigns supreme, holding a respectable rank of #2,800 globally and #572 in the USA. They bring the thrill of the octagon to your fingertips.

Performance At A Glance

UFC's massive fanbase is still growing, albeit at a steady pace. They've seen a 0.07% growth in the last month, and an impressive 1.41% bump over the past 90 days! Their global and country rankings show they're a major player, especially stateside. Their fans are super engaged with an average engagement rate of 3.04%, showing that people aren't just following, they're interacting. CreatorDB gives them a score of 66/100, indicating solid performance with room to climb even higher.

What They Create

UFC serves up a diverse content mix across YouTube, Instagram, and TikTok. You'll find everything from full-length fight videos and highlight reels on YouTube, to quick-hit clips and behind-the-scenes moments on Instagram and TikTok. They also create short content, with almost as many Shorts on YouTube as full-length videos.

Take, for example, their recent "Paddy Pimblett is lookin' sharp 👀 #ufc324" short, which racked up over 221,000 views, showcasing the fighter's personality and building hype for an upcoming event. Or their "Zuffa Boxing 1 - January 23rd | Fight Promo" video, a more traditional promo piece that still garnered almost 50,000 views. What makes their content stand out is the raw energy and access they provide, making you feel like you're right there in the arena.

Why They're Great & Where They Can Grow

UFC excels at leveraging its star power, creating visually exciting content, and tapping into the universal appeal of combat sports. They're masters of highlight reels and short-form video, perfectly suited for social media consumption. An exciting opportunity for them would be to delve deeper into longer-form fighter interviews and documentaries for YouTube, offering fans a more intimate connection with their favorite athletes. Another idea could be to expand their presence on platforms like Twitch by live streaming events or Q&As.

Bottom Line

For brands, partnering with UFC offers unparalleled access to a passionate and engaged audience. For the UFC themselves, focusing on more personalized content and exploring new platforms could help them further solidify their social media dominance.