DEVIKA GUPTA

Overview

Devika Gupta is a vibrant content creator making waves primarily on YouTube, with a strong presence on Instagram as well. This Indian-based, English-speaking creator, with over 4 million followers, dives into the world of entertainment and celebrity lifestyle, serving up engaging content that keeps her audience hooked. Think relatable takes on trending topics, with a dash of humor. Her global ranking of #89,915 shows she's a rising star with serious potential!

Performance At A Glance

Devika is definitely on the upswing! Her follower count is impressive, and while she's growing at a solid 0.72% monthly, her recent 90-day growth of 4.31% shows things are really picking up momentum. Globally, she's in the top 1% of creators, and her country and language rankings are similarly strong. What's really impressive is her engagement rate – a fantastic 8.13%! That means her fans are super engaged with her content. And with a CreatorDB score of 98/100, it's clear Devika is doing almost everything right.

What They Create

Devika's content primarily revolves around entertainment, people, and blogs, leaning heavily into celebrity lifestyle commentary. She's active on YouTube with both longer-form videos (225) and short-form content (53), and complements that with Instagram posts (6) and Reels (11). She creates content that is both informative and funny.

Recent standout content includes her shorts like "Rachna Mommy is Back 🥹" which grabbed over a million views and 48,000 likes - clearly, her audience is invested in this ongoing narrative. Another viral short "Everyone is getting exposed in 2026 🙉" with over 287k views, shows her ability to tap into trending topics and create engaging content.

Why They're Great & Where They Can Grow

Devika shines at creating relatable content that resonates with her audience. She's great at identifying trending topics and quickly turning them into engaging videos and shorts. Her high engagement rate proves her content is hitting the mark.

Looking ahead, Devika could explore collaborations with other creators in the same space, or expand her content to include more behind-the-scenes glimpses into her own life. Her Instagram presence could also be strengthened to drive more traffic to her YouTube channel.

Bottom Line

For brands looking for a partner who can connect with a large and engaged audience in India, Devika Gupta is an excellent choice. For Devika, focusing on consistent uploads across both YouTube and Instagram, and experimenting with new content formats, could take her reach to the next level.