Overview

Meet NAILZ BY DEV 💅🏼 NAIL ARTIST, a seriously talented creator taking the nail art world by storm! Dev's all about bringing fun, creativity, and a bit of edge to your fingertips. While they're active on both YouTube and TikTok, their TikTok is where the magic really happens, captivating over 4 million followers with their unique designs and tutorials. Ranking in the top 99% globally and in the US, Dev's clearly making a name for themselves in the crowded beauty space!

Performance At A Glance

Dev has built a massive following of 4.01 million on TikTok, making them a major player in the nail art community. While their follower growth has been relatively stable recently, with a 2.41% increase over the last 90 days, their engagement is where they truly shine. Fans are super engaged with their content, boasting an impressive average engagement rate of 3.92%. This puts them in the top 99% of creators globally and within the US. Their CreatorDB score of 96/100 is a testament to their consistent, high-quality content and strong audience connection – they're doing something right!

What They Create

NAILZ BY DEV creates eye-catching nail art tutorials and designs that range from cute and festive to downright spooky. They primarily focus on short-form video content (TikToks and YouTube Shorts), but also create longer-form tutorials on YouTube. A recent highlight is their "Fluffy GRINCH Nail Art Tutorial!❤️💚" which perfectly captures the holiday spirit with a touch of Dev's signature flair. They also aren't afraid to get a little dark, as shown with their "Terrifier Christmas Nails?!😱🔪💅🏼", showcasing their range and willingness to push creative boundaries. What makes Dev's content stand out is their bold creativity, impeccable execution, and the way they blend pop culture with nail art in a fun, accessible way.

Why They're Great & Where They Can Grow

Dev excels at creating visually stunning and engaging nail art content. They're also great at tapping into trending themes and holidays, and their tutorial style is easy to follow. One area Dev could explore is collaborating with other beauty influencers or brands for co-created content. Another opportunity could be to create more in-depth, longer-form tutorials or DIY nail art kits to further engage their audience and monetize their expertise.

Bottom Line

For brands looking to partner with a creative and engaging beauty influencer, NAILZ BY DEV is a fantastic option. For Dev, continuing to experiment with new trends and collaborations could unlock even greater growth and opportunities.