Overview

Merve Ozkaynak is a verified Turkish content creator making waves on YouTube and Instagram! With nearly 3 million followers, Merve captivates audiences with her engaging "Howto & Style" content, showcasing everything from beauty and makeup tips to glimpses into her life with animals, including horses and birds. Ranked among the top creators in Turkey (#411) and within the top 3,000 Turkish language creators globally, Merve's influence is undeniable, offering a unique blend of lifestyle and tutorial content.

Performance At A Glance

Merve boasts a massive audience of close to 3 million followers, but recent growth has been slow. While she saw a slight increase of 0.06% over the past month, her growth has dipped slightly over the last 90 days. She's in the top 1% of creators globally, holding rank #136,677. Her fans are pretty engaged, too! Her average engagement rate is around 1.45%, which is solid, and she pulls in an average of 127,974 views per piece of content. Her CreatorDB score is 68/100, suggesting a good overall performance, but with room to grow and optimize her content strategy.

What They Create

Merve's content mix is diverse, spanning YouTube videos, Shorts, and Instagram posts and Reels. She primarily focuses on "Howto & Style" content, with beauty and makeup tutorials being key themes. She also shares snippets of her personal life, featuring her pets. One recent standout Short, "Söz verdiğin favori parfümlerin geldiii😍Hepsi birbirinden farklı hepsi müthiş!" (Your favorite perfumes have arrived! They are all different and all amazing!), racked up over 170,000 views, showcasing her ability to connect with her audience through relatable and trending topics. Another popular video, "GERÇEK OLMASI İMKANSIZ ÜRÜNLER 🤯💣✨" (PRODUCTS THAT ARE IMPOSSIBLE TO BE REAL), demonstrates her willingness to experiment with fun and engaging formats. Merve’s content stands out thanks to its blend of practical advice and personal touches.

Why They're Great & Where They Can Grow

Merve shines with her strong engagement rate, her mastery of short-form content, and her ability to tap into popular trends. Her existing audience clearly loves her recommendations and insights. An exciting opportunity for Merve would be to explore more collaborations with other Turkish creators in the beauty and lifestyle space to cross-promote and tap into new audiences. She could also explore longer-form content on YouTube centered around tutorials or vlogs to increase watch time.

Bottom Line

Merve Ozkaynak is a fantastic creator with a dedicated audience. Brands looking to partner with a Turkish influencer in the beauty, lifestyle, or even pet space should definitely consider her. For Merve, focusing on consistent uploads and exploring niche topics within her broader categories could help boost growth and engagement even further.