TNA Records

Overview

TNA Records is a prominent music and record label based in Pakistan, creating content primarily in Urdu. They've cultivated a strong online presence, especially on YouTube, where they share a mix of videos and Shorts. With a dedicated following of over 1.6 million, they've carved out a niche for themselves, showcasing devotional music and related content. While their global ranking sits at #2,090,426, their influence is undeniable within Pakistan, where they rank at #332.

Performance At A Glance

TNA Records boasts a substantial audience, and they're growing steadily! While their 7-day growth has been flat, they've seen a 3.12% increase in followers over the past month. Their fans are pretty engaged, too, with an average engagement rate of 4.24% across their content. This means their viewers are actively liking and interacting with what they post. Their CreatorDB score is 55/100, indicating there's room to optimize their content strategy further to boost overall performance.

What They Create

TNA Records primarily focuses on music-related content, releasing videos and Shorts that resonate with their audience. They share a lot of devotional music, including Qasidas and Manqabats, often featuring different artists. For example, their recent upload "Ya Janab e Fatima Zehra (s.a) | Manqabat | MUNTAHA BATOOL | MUNTAZA BATOOL | TNA Records" garnered over 24,400 views, showing their ability to connect with viewers through heartfelt performances. They also share content on Instagram, including posts and Reels, but their YouTube channel is their main hub. Their focus on devotional music in Urdu really helps them stand out.

Why They're Great & Where They Can Grow

TNA Records excels at connecting with their audience through culturally relevant and spiritually uplifting music. They're also great at consistently releasing content, keeping their fans engaged. The variety of artists featured on their channel is another strength. One exciting opportunity for them could be exploring collaborations with other Urdu-speaking creators, even those outside of Pakistan, to expand their reach. They could also experiment with behind-the-scenes content to give fans a closer look at the artists and the recording process.

Bottom Line

For brands looking to connect with a large, engaged Urdu-speaking audience, TNA Records presents a valuable partnership opportunity. For TNA Records themselves, focusing on optimizing their YouTube SEO (using relevant keywords in titles and descriptions) and cross-promoting their Instagram content could help them level up their game and reach even more viewers.