Crafts people

Overview

Crafts people is a fascinating creator with a massive following of over 14.7 million people across YouTube and Instagram. They specialize in visually captivating content centered around machinery and tools, showcasing processes like laser cutting, metal demolding, and even building earthen walls. Their main stomping ground is YouTube, where they’ve built a dedicated audience eager to see how things are made. While their global ranking sits around #405,943, placing them in the top 98% of creators, there's definitely room to climb even higher!

Performance At A Glance

Crafts people has a HUGE audience, but their growth is currently quite slow at only 0.01% over the last 30 days. While they're a big fish in the YouTube pond, their country and language rankings could use a boost. Their fans are fairly engaged, with an average engagement rate of 0.38% – not bad, but definitely room to improve! CreatorDB gives them a score of 53/100, which suggests potential for optimization in their content strategy and overall online presence.

What They Create

Crafts people creates visually-driven content focused on the magic of making. Think mesmerizing videos of laser cutting, satisfying metal demolding processes, and innovative construction techniques. They primarily leverage YouTube, using both traditional videos and Shorts. Their recent content includes a mix of both, with a short titled "The design of the staircase space- Good tools and machinery make work easy" blowing up with over 10 million views! What makes their content stand out is the focus on the process – viewers get a front-row seat to the artistry and engineering behind everyday objects and construction methods.

Why They're Great & Where They Can Grow

Crafts people excels at visual storytelling, making complex processes accessible and engaging. They have mastered the art of capturing satisfying and aesthetically pleasing content. They're also great at tapping into popular topics, as seen with their staircase design short. To grow even further, they could explore collaborations with other makers or engineers. They could also benefit from diving deeper into the "why" behind the processes, adding educational value to their already captivating visuals.

Bottom Line

For brands looking to collaborate, Crafts people offers access to a massive and engaged audience interested in tools, machinery, and making. For Crafts people themselves, focusing on consistent uploads and exploring new content formats could seriously boost their growth and engagement.