SAM SMITH

Overview

Sam Smith, a global icon known for their soulful voice and emotive music, commands a massive online presence. With over 40.5 million followers across YouTube, Instagram, and TikTok, they've solidified their place as a leading voice in pop and R&B. Their YouTube channel, the primary hub for their content, showcases their musical talent through official music videos, live performances, and intimate behind-the-scenes moments. Sam Smith currently ranks among the top 100% of creators globally, holding the impressive rank of #8,381. Their unique blend of vulnerability and artistry continues to resonate with fans worldwide.

Performance At A Glance

Sam Smith's massive fanbase is pretty stable, with a slight 0.01% growth over the last 30 days and 0.50% over the past 90 days. They're sitting pretty high in the rankings, placing them in the top percentage of creators worldwide. Their fans are super engaged with their content, demonstrated by an average engagement rate of 2.98%. CreatorDB gives them a solid score of 85/100, which shows they're doing a great job connecting with their audience and creating content people love.

What They Create

Sam Smith's content is a mix of music magic! They primarily share official music videos, live performances, and engaging shorts on YouTube, Instagram, and TikTok. Think soulful singing, behind-the-scenes glimpses, and collaborations with other amazing artists. A recent video highlight is "Sam Smith, Ed Sheeran & Brandi Carlile - I'm Not The Only One (To Be Free: New York City)," which racked up over 194,000 views, showcasing their captivating live performances. Their short-form content, like the "Happy New Year" clip, offers quick, engaging snippets of their talent and personality, fostering a deeper connection with fans. Their content stands out due to its raw emotion, musical artistry, and authentic portrayal of Sam Smith as a person and an artist.

Why They're Great & Where They Can Grow

Sam Smith shines when it comes to authenticity, musical talent, and leveraging collaborations. They excel at creating emotionally resonant music and sharing intimate moments with fans. An exciting opportunity could be exploring more interactive content, such as Q&A sessions or behind-the-scenes vlogs, to further deepen their connection with their dedicated fanbase. Also, they could explore utilizing trending sounds on TikTok to reach an even wider audience.

Bottom Line

For brands, Sam Smith offers access to a massive and highly engaged audience deeply connected to music and pop culture. For Sam Smith, continuing to experiment with different content formats and engaging directly with fans could unlock even greater growth and solidify their position as a leading voice in the music industry.