Overview

LoL Esports isn't just a gaming channel; it's your front-row seat to the electrifying world of competitive League of Legends! With a massive following of over 6.5 million fans across YouTube, Instagram, and TikTok, they bring the thrill of the Rift straight to your screen. Primarily dominating YouTube, LoL Esports keeps you updated with epic plays, insightful analysis, and behind-the-scenes access to your favorite pro players and teams. While they're a major player, ranking in the top 99% of creators globally and within the top 100% in the US, they're always looking for ways to level up their game.

Performance At A Glance

While LoL Esports boasts a huge fanbase, their growth has seen a slight dip recently, with a -0.11% decrease over the past 30 days. Globally, they're a top-tier creator, landing in the top 99% overall. Their fans are super engaged with their content, showing an average engagement rate of 4.05% – that’s a lot of passionate viewers! CreatorDB gives them a score of 56/100, indicating solid performance with room to optimize and reach even greater heights.

What They Create

LoL Esports delivers a mix of content to satisfy every League of Legends enthusiast. They primarily focus on YouTube, offering a hefty dose of highlight reels, match analysis, and player interviews through both long-form videos and engaging YouTube Shorts. They also dabble in Instagram posts and reels, and TikTok videos to keep their fans updated.

One recent Short, "The picks NOBODY saw coming...", garnered over 40,000 views, showcasing unexpected strategies and highlighting the unpredictable nature of pro play. Another notable Short, "Farewell, Captain Levi! ❤️ Thank you for an amazing career!" pays tribute to a retiring player, resonating with fans and driving engagement. They stand out by focusing on specific players and events, which is very engaging to their audience.

Why They're Great & Where They Can Grow

LoL Esports excels at delivering high-quality, curated content directly from the professional League of Legends scene. They're fantastic at capturing exciting gameplay moments and celebrating key figures in the community. They also do a solid job across multiple platforms, not just YouTube.

To further connect with their audience, they could explore more interactive content, like Q&As with pro players or behind-the-scenes livestreams. Embracing emerging trends on TikTok could also help them reach a wider audience and boost their overall growth.

Bottom Line

For brands looking to tap into the passionate League of Legends community, LoL Esports is a prime partner. For LoL Esports themselves, experimenting with more interactive content and a stronger TikTok presence could unlock even greater potential.