ウマヅラビデオ

Overview

ウマヅラビデオ, or Umadzu Video, is a Japanese content creator who's carved out a fascinating niche in the entertainment and comedy world. With a strong presence on YouTube, complemented by Instagram and TikTok, they offer a blend of vlogs, commentary, and takes on current events. Boasting over 1.6 million followers, Umadzu Video's unique voice resonates with a dedicated audience, placing them in the top 91% of creators globally and within the top 87% in Japan. They bring a distinct perspective to universal topics, making their content both engaging and thought-provoking.

Performance At A Glance

Umadzu Video has a substantial following, and while their growth is currently modest at around 0.02% over the last 30 and 90 days, their existing audience is highly engaged. We're talking an average engagement rate of nearly 4%, which is fantastic! This means their fans are super engaged with their content, liking, commenting, and sharing regularly. Their global ranking puts them in the top 91% of all creators, and their CreatorDB score of 78 out of 100 reflects a well-rounded and successful content strategy.

What They Create

Umadzu Video primarily focuses on creating YouTube videos – they've got over 600 of them! They also dabble in YouTube Shorts, Instagram posts and Reels, and TikTok videos. Their content spans entertainment, comedy, and public figure commentary, often centered around vlogs, commentary on current events, and discussions on universal topics.

Looking at some recent hits, their video "金持ちが逃げ始めた" (The Rich Have Started Fleeing) racked up over 130,000 views. And their video "Milk Tea talks about the future of the world in 2026, and the shocking experience of encountering..." also did really well. The creator’s content stands out because of the intriguing and slightly mysterious titles, which pique viewers' curiosity and draw them in.

Why They're Great & Where They Can Grow

Umadzu Video excels at creating engaging content that sparks curiosity and discussion. Their strength lies in their consistent output on YouTube, their ability to tap into relevant and sometimes controversial topics, and their high engagement rate, suggesting a loyal and active fanbase.

An exciting opportunity for them could be to experiment more with YouTube Shorts to reach a wider audience and boost overall visibility. Also, leveraging their current event commentary more effectively with targeted SEO could significantly improve discoverability.

Bottom Line

For brands looking for a unique and engaging partner in Japan, Umadzu Video is definitely worth considering. Their loyal audience and thought-provoking content make them a great choice. For Umadzu Video themselves, focusing on optimizing their content for search and exploring shorter video formats could unlock even greater growth potential.