LOCKLEAR

Overview

LOCKLEAR is a French-speaking content creator, primarily known for their gaming and entertainment content on YouTube. With a dedicated following of over 3.2 million fans across platforms, they bring a mix of gaming highlights, funny skits, and engaging commentary to their audience. While their global ranking places them in the top 98% of creators at #355,670, it's their French-language content that truly shines, making them a prominent voice within that community. They're verified across their main platforms, showing that they are an established creator with a strong presence.

Performance At A Glance

While LOCKLEAR boasts a huge audience, their growth rate has been slightly negative recently, showing a -0.10% decline over the last 30 days. This means they're not actively gaining new followers at the moment. Their global and country rankings are solid, placing them firmly within the top tier of creators. However, where they really shine is engagement! Their fans are super engaged with their content, averaging a strong 6.42% engagement rate. Their CreatorDB score of 75/100 suggests they're performing well overall, but there's always room to optimize and reach an even wider audience.

What They Create

LOCKLEAR's content is a vibrant mix of gaming and entertainment, primarily delivered through YouTube videos and Shorts. They dive into a variety of games, from Overwatch to FNAF, often sharing highlights, PVP battles, and Twitch moments. They also create entertaining skits and reels for Instagram and TikTok. A recent video, "IL A EU UNE CHANCE PHÉNOMÉNALE !!😲" (He Had Phenomenal Luck!!😲), showcasing exciting gameplay, racked up over 145,000 views. On the shorter side, "ELLE DÉBARQUE POUR BRAQUER UNE SWITCH 2 😱" (She Arrives to Rob a Switch 2 😱) is a great example of their engaging short-form content, with over 40,000 views. They clearly have a knack for creating engaging gaming content and funny skits that resonate with their audience.

Why They're Great & Where They Can Grow

LOCKLEAR excels at creating high-engagement gaming content, particularly highlights and funny skits. Their strong engagement rate shows they have a loyal fanbase that appreciates their style. An exciting opportunity for them could be to collaborate with other French-speaking gaming creators to cross-promote content and reach new audiences. Also, given the recent slower growth, focusing on optimizing video titles and descriptions for search could help improve discoverability.

Bottom Line

LOCKLEAR is a great partner for brands targeting a French-speaking gaming audience. For LOCKLEAR themselves, focusing on SEO optimization and exploring collaborations could be key to reigniting growth and expanding their reach.