Overview

Dax is a verified music artist making waves on YouTube and Instagram, primarily known for his music and official music videos. He's built a massive following of over 14.5 million fans, making him a significant presence in the online music scene. While his reach is global, resonating strongly within the US and English-speaking communities, Dax's YouTube channel is where he truly shines. His global ranking of #14,727 shows he is a serious player.

Performance At A Glance

Dax's audience is huge and still growing! While his 30-day growth is a solid 0.64%, his 90-day growth of 3.51% indicates momentum building. He's killing it in the US, ranking at #2,573. His fans are pretty engaged, with an average engagement rate of 2.50% across his content. CreatorDB gives him a score of 79/100, which means he's doing a great job overall, but there's always room to level up and connect even deeper with his audience.

What They Create

Dax's content revolves around his music career. He drops official music videos, short-form content (primarily YouTube Shorts), and occasional Instagram posts and reels. A recent short, "It’s the simple things in life…🗣️🔥🙏🏾," racked up over 207,000 views, showcasing his ability to connect with viewers through relatable and uplifting content. Another short, featuring KingBach, "Caught off guard​⁠😅 @KingBach #studio #producer #artist #foryou" shows his collaborative spirit and ability to tap into other audiences.

Why They're Great & Where They Can Grow

Dax excels at crafting engaging short-form content and creating music that resonates with a broad audience. His use of trending sounds and hashtags helps boost visibility. He could explore behind-the-scenes content, giving fans a glimpse into his creative process. Also, experimenting with longer-form content on Instagram could help build a stronger presence on that platform.

Bottom Line

For brands looking to partner with a musician with a large and engaged following, Dax is a solid choice. Dax himself could explore more interactive content like Q&As or live streams to build even stronger connections with his dedicated fanbase. Also, cross-promoting content between YouTube and Instagram more aggressively would be beneficial.