Subway Surfers

Overview

Subway Surfers is a name practically synonymous with mobile gaming! This verified creator, based out of Denmark, has built a massive community of over 21.5 million followers, primarily on TikTok, by bringing the endless runner experience to life. While they sit at global rank #604,940, making them in the top 97% of creators, they truly shine with their engaging content centered around the beloved game. They're more than just a game – they're a lifestyle, a challenge, and a vibrant community all rolled into one.

Performance At A Glance

Subway Surfers is maintaining a steady, healthy growth rate, adding around 0.09% to their follower count each month. While their global and language rankings are decent, their country ranking is quite strong, placing them in the top 93% in Denmark. Their fans are super engaged with their content, boasting an average engagement rate of 2.80%, which is impressive considering their massive audience. CreatorDB gives them a solid score of 73/100, indicating a strong overall performance and potential for even greater heights!

What They Create

Subway Surfers delivers a diverse mix of content across YouTube, Instagram, and TikTok. You'll find everything from YouTube videos and Shorts to Instagram posts and Reels. However, TikTok is where they truly shine, with short, punchy videos that capture the excitement of the game. Their recent content includes gems like "Jake is getting ready - are you?", a short that garnered over 23,000 views and a 4.51% engagement rate, showcasing the character's appeal. They cleverly use game trailers, single-player highlights, and even gaming music to keep their audience hooked. What makes their content stand out is its focus on the core gameplay experience, combined with creative editing and trendy sounds.

Why They're Great & Where They Can Grow

Subway Surfers excels at consistently delivering engaging content that resonates with their established fanbase. They're also masters of short-form video, perfectly suited to platforms like TikTok and YouTube Shorts. Plus, they effectively leverage trending sounds and challenges to maximize reach. One exciting opportunity for them would be to collaborate with other gaming creators to cross-promote content and reach new audiences. Another idea could be to create behind-the-scenes content, showing the making of the game or the team behind the brand, to build a deeper connection with their community.

Bottom Line

For brands looking to tap into the gaming community, Subway Surfers offers a massive and engaged audience. For the Subway Surfers team, focusing on interactive content like polls and Q&As could further boost engagement. They could also explore more user-generated content to foster a stronger sense of community.