Overview

ClayArtisanJAY is a master of clay, sculpting incredible figures ranging from iconic characters like Sonic the Hedgehog to cultural icons like Beyoncé. Based in Japan, this artist brings clay to life, captivating a global audience of over 8.8 million followers, primarily on YouTube. Their talent has earned them a solid ranking, placing them in the top 100% of creators worldwide, specifically at #75,475 globally. ClayArtisanJAY's unique blend of artistry and recognizable subjects makes their channel a go-to destination for satisfying sculpting content.

Performance At A Glance

ClayArtisanJAY boasts a massive audience of over 8.8 million, but their growth has slowed down recently, with a slight dip of -0.03% in the last 7 days. However, they're still growing, seeing a 0.34% increase over the last month and 1.93% over the last 90 days. While ranked #75,475 globally, they also perform well within Japan, holding the rank of #1,350, and #2,157 among English-speaking creators. Their fans are super engaged, with an average engagement rate of 1.03%. CreatorDB gives them a score of 90/100, showing that they're doing almost everything right!

What They Create

ClayArtisanJAY's content revolves around the art of sculpting, primarily using clay. They produce both longer-form videos showcasing the full sculpting process and shorter, more snackable content in the form of YouTube Shorts. Their YouTube channel features 75 long-form videos, but they have really dialed in on Shorts, with over 724 uploaded. They even dabbled in Instagram Reels, but clearly Youtube is their main focus. A recent Short, "The body changes everything… #johnwick #art #funny," garnered over 242,000 views, demonstrating the power of combining recognizable characters with humorous elements. Their long-form "I Sculpted Beyoncé From Clay" video also performed well with over 10,000 views. The blend of artistic skill and pop culture references makes their content truly stand out.

Why They're Great & Where They Can Grow

ClayArtisanJAY excels at creating captivating sculptures, choosing subjects that resonate with a wide audience, and consistently delivering high-quality content. They also clearly understand the power of short-form video for boosting views and engagement. An exciting opportunity could be exploring collaborations with other artists or brands related to gaming, movies, or art supplies. They could also consider creating behind-the-scenes content to further connect with their audience.

Bottom Line

For brands looking to partner with a talented and engaging artist, ClayArtisanJAY is a fantastic choice. For ClayArtisanJAY, leaning into more collaborations and experimenting with different clay types or sculpting techniques could unlock even greater potential.