Luz da Serra

Overview

Luz da Serra is a Brazilian content creator who shines a light on education, music, and entrepreneurship across YouTube and Instagram. With a dedicated community of over 2.8 million followers, Luz da Serra offers a unique blend of content aimed at personal growth and development. Their YouTube channel is the primary hub, packed with videos and Shorts designed to inspire and uplift. Even with a global ranking placing them in the top 99% of creators (#196,941), there's still plenty of room for growth and expansion.

Performance At A Glance

While Luz da Serra boasts a massive audience, recent growth has been slightly negative, with a 0.02% decrease over the past 30 days. However, even with this slight dip, their engagement is impressive! Their fans are super engaged, with an average engagement rate of 4.52%, showing a strong connection with their content. Globally, they rank in the top 99% of all creators, and in Brazil, they're in the top 97%, indicating a solid presence within their country. Their CreatorDB score of 82/100 signals good overall performance, suggesting consistency and quality in their content strategy.

What They Create

Luz da Serra crafts content focused on education, music, and entrepreneurship, primarily through YouTube videos and Shorts, alongside Instagram posts and Reels. They've built a library of 275 videos and 152 Shorts on YouTube, offering a wealth of resources for their audience. Recently, their Shorts have been performing well, such as "The morning ritual that changed everything," which racked up over 1,691 views and a whopping 12.71% engagement rate. Luz da Serra's content stands out because it's relatable and actionable, providing viewers with tools and insights to improve their lives. They often blend motivational messages with practical advice, creating a powerful and engaging experience.

Why They're Great & Where They Can Grow

Luz da Serra excels at creating highly engaging short-form content, fostering a strong connection with their audience, and providing valuable insights in an accessible format. They clearly understand their audience's needs and deliver content that resonates. A great opportunity for them would be to explore collaborations with other Brazilian creators in similar niches to expand their reach. Also, focusing on optimizing their YouTube SEO (keywords, descriptions, thumbnails) could help boost organic discovery.

Bottom Line

For brands looking to connect with a highly engaged Brazilian audience interested in self-improvement and entrepreneurship, Luz da Serra is an excellent partner. Luz da Serra could consider focusing on strategies to reverse the slight negative growth trend, like increased consistency or experimenting with new content formats.