Marina Takewaki

Overview

Meet Marina Takewaki, a Japanese fitness and lifestyle guru taking YouTube by storm! With over 5.2 million followers, she's a force to be reckoned with in the online health and wellness space. Marina's channel is a vibrant mix of workout routines, healthy recipes, and lifestyle tips, all delivered with her signature energetic and approachable style. While she's still in the top 100% of creators globally, ranking at #74,295, her impact is undeniable, and she's a trusted source of information for her dedicated audience.

Performance At A Glance

Marina boasts a massive following, but her growth rate is currently modest, hovering around 0.70% over the last 30 days. In fact, she saw a slight dip of -0.02% in the last week, suggesting a need to re-energize her content strategy. While she ranks well within Japan and among Japanese-speaking creators, her CreatorDB score of 52/100 indicates there's room to optimize her content for better overall performance. On the bright side, her fans are super engaged with her content, averaging a solid 1.17% engagement rate, meaning they're actively liking, commenting, and sharing her videos.

What They Create

Marina's content is a delightful blend of fitness and lifestyle. She's got a strong presence on YouTube, with a vast library of workout videos and healthy recipes. While she primarily focuses on longer YouTube videos (243), she's also experimenting with shorter YouTube Shorts (58) and has a growing presence on Instagram with posts (9) and reels (10). One recent hit is "【毎日9分】股関節の柔軟性を高めて、骨盤の歪みも整うストレッチ！" (9-minute daily stretch to improve hip flexibility and pelvic alignment), which has garnered over 40,000 views and a high engagement rate. Marina's content stands out because it's practical, easy to follow, and caters specifically to women's health and fitness.

Why They're Great & Where They Can Grow

Marina excels at creating accessible and actionable content that empowers her audience to live healthier lives. Her energy and expertise are contagious, making fitness fun and approachable. She also does a great job of consistently delivering content in Japanese, catering to a specific demographic. An exciting opportunity for Marina would be to explore collaborations with other fitness influencers or brands in Japan to reach new audiences. She could also experiment further with YouTube Shorts and Instagram Reels to increase her visibility and engagement on those platforms.

Bottom Line

For brands looking to partner with a trusted and influential voice in the Japanese health and fitness space, Marina Takewaki is an excellent choice. For Marina, focusing on diversifying her content formats and exploring collaborations could be key to reigniting growth and reaching even more people with her message.