Tom Odell

Overview

Tom Odell is a British singer-songwriter captivating hearts globally with his soulful music. While he's present on YouTube and Instagram, TikTok is where he truly shines, connecting with a massive audience of over 7.4 million followers. His music resonates with fans worldwide, placing him in the top percentile of creators, holding a global rank of #101,292. With his heartfelt lyrics and distinctive piano melodies, Tom brings a touch of raw emotion to the digital landscape.

Performance At A Glance

Tom's got a dedicated fanbase that's still growing! Over the last month, his follower count jumped by almost 3%, showing he's consistently attracting new listeners. While his global ranking is solid, there's room to climb even higher. What's really impressive is how engaged his fans are – his average engagement rate sits at a healthy 6.60%, meaning people aren't just passively watching, they're actively liking, commenting, and sharing his content. CreatorDB gives him a score of 73/100, which suggests he's doing a great job, but there's always potential to fine-tune his strategy.

What They Create

Tom primarily creates music-related content, including official music videos, live performances, and lyric videos. He uses a mix of formats across platforms, from full-length YouTube videos to short, engaging TikToks and Instagram Reels. For example, his recent lyric video for "Why Do I Always Want The Things That I Can't Have" has already racked up thousands of views and a super high engagement rate, showing the power of simple, visually appealing content paired with his signature sound. His content stands out because it's authentic and emotionally resonant, giving fans a glimpse into his artistry and personality.

Why They're Great & Where They Can Grow

Tom's strengths lie in his genuine connection with his audience, his consistent output of high-quality music content, and his effective use of TikTok to reach a wide audience. A great opportunity for Tom would be to collaborate with other creators on TikTok, especially those in related genres, to broaden his reach. He could also explore behind-the-scenes content showing his songwriting process or life on tour, to build an even deeper connection with his fans.

Bottom Line

For brands, Tom Odell offers access to a highly engaged and emotionally responsive audience, making him a valuable partner for campaigns that emphasize authenticity and feeling. For Tom, experimenting with interactive content like Q&As or live performances on TikTok could be a great way to boost engagement and further solidify his connection with his fans.