Makina

Overview

Makina is a Spanish-speaking content creator who brings a unique blend of gaming, education, and sports content to her nearly one million followers (973,545 to be exact!). Primarily known for her YouTube channel, Makina's focus on gaming, especially titles like Overwatch and Apex, combined with motivational content, makes her a compelling figure. While she's making waves, ranking in the top 96% of creators globally and the top 94% in Spain, there's still plenty of room to grow her influence.

Performance At A Glance

Makina's audience is substantial, but recent growth has been a bit sluggish, showing a slight decrease in the last month. Despite this, her fans are quite engaged, with an average engagement rate of 2.87%. Globally, she's ranked #733,936, and within Spain, she's at #12,261. Her CreatorDB score of 47/100 suggests there's potential to further optimize her content and strategy for even greater impact.

What They Create

Makina is all about variety! She creates a mix of YouTube videos and Shorts, along with Instagram posts and Reels. Her content spans from gaming highlights featuring titles like Apex and Overwatch, to motivational videos focused on fitness and personal development. For example, her recent video, "NO permitas que te ROBEN tu FUTURO (actúa ya...) | Makina," where she urges viewers to take control of their future, resonated well with an impressive 8.99% engagement rate. She also posts short fitness updates, like "Full W. #fitness #cambio," connecting with viewers on a personal level. Makina's ability to blend gaming with motivational content makes her content stand out.

Why They're Great & Where They Can Grow

Makina excels at creating diverse content that appeals to a broad audience, from gamers to those seeking fitness inspiration. Her engagement rates on certain videos prove she can deeply connect with her audience. A great opportunity would be to focus on specific niches within gaming or fitness, and optimize her titles and descriptions for SEO. She could also experiment with more collaborations with other creators in similar spaces to cross-promote her content.

Bottom Line

Brands looking to partner with a creator who can reach a diverse Spanish-speaking audience should definitely consider Makina. For Makina herself, focusing on SEO optimization and exploring collaborations could be the key to unlocking even greater growth and solidifying her position in the creator space.