脱・税理士スガワラくん

Overview

Meet 脱・税理士スガワラくん (Datsu-Zeirishi Sugawara-kun), or "Sugawara-kun, the Former Tax Accountant"! This creator is making finance fun and accessible for a massive audience. He's ditched the stuffy accountant stereotype to deliver engaging content on personal finance, investment, and current economic events, primarily on YouTube. With almost 1.5 million followers, Sugawara-kun is clearly hitting the mark, educating and entertaining viewers while climbing the ranks and becoming a go-to source for all things money. While he is in the top 95% of all creators globally, his unique niche and growing audience show he has even more potential to tap into.

Performance At A Glance

Sugawara-kun's audience is seriously impressive, and they're growing fast! Over the last month, his following has jumped by almost 11%, showing incredible momentum. His fans are super engaged with his content, resulting in an average engagement rate of 0.61% and average views of over 205,000 per video. CreatorDB gives him a solid score of 87/100, which means he's doing a fantastic job overall. He ranks in the top 95% of all creators in Japan, and in the top 98% of English-speaking creators on the platform, demonstrating his broad appeal.

What They Create

Sugawara-kun creates a blend of informative videos and snappy shorts, diving into everything from personal finance tips and investment strategies to news and current events. He’s got over 700 YouTube videos and a growing collection of shorts. One recent video, "[Global profit decline] 900 employees laid off and 600 stores closed? We explain the difficult de..." racked up over half a million views, showing his ability to tackle complex economic issues in an understandable way. He also creates shorter, punchier content like "[You'll be missing out if you don't know] Is your business eligible? A complete explanation of th..." which covers important financial information in a bite-sized format. What makes his content stand out is his ability to demystify complex financial topics with a friendly and approachable style.

Why They're Great & Where They Can Grow

Sugawara-kun's got a winning formula! He excels at:

• Simplifying complex topics: He makes finance easy to understand.
• Using multiple formats: Videos and shorts keep content fresh.
• Addressing current events: He stays relevant and timely.

An exciting opportunity for him could be to explore collaborations with other creators in the finance or business space. He could also experiment with interactive content, like Q&A sessions or live streams, to further boost engagement.

Bottom Line

Sugawara-kun is a fantastic creator with a loyal audience. For brands, partnering with him means reaching a highly engaged audience interested in finance and business. For Sugawara-kun, continuing to experiment with new content formats and collaborations will only help him continue to grow and reach even more people!