FOX Sports

Overview

FOX Sports is a major player in the sports content game, delivering highlights, commentary, and news to a massive audience, primarily on YouTube. Their channel is a go-to destination for fans wanting to catch the best moments from college hoops, the NBA, MLB, NHL, and more. With over 3 million followers and a global ranking in the top 99% (#155,809 overall), FOX Sports brings the energy of the stadium right to your screen. They're a verified source, meaning you can trust them to deliver accurate and up-to-date sports coverage.

Performance At A Glance

FOX Sports is growing at a steady pace, with a 1.17% increase in followers over the last month and an impressive 9.13% jump over the last 90 days! Their content resonates well, earning them a CreatorDB score of 96/100, a testament to their consistent quality and audience appeal. Their average engagement rate sits at a healthy 1.72%, showing that their fans are super engaged with the content they're putting out. Ranking in the top 99% both globally and within the USA (#21,063 nationally) and for English-speaking channels (#71,297), FOX Sports is a force to be reckoned with in the digital sports arena.

What They Create

FOX Sports delivers a mix of content, from full-length videos covering game highlights to short, punchy clips perfect for quick updates. They have a strong presence on YouTube, utilizing both traditional videos (309) and Shorts (434) to reach viewers. They also have a small presence on Instagram (2 posts). A recent standout Short featured Coen Carr’s incredible dunk, racking up over 20,000 views, while their college hoops highlight videos consistently pull in over 10,000 views each. What makes their content stand out is the combination of real-time action, expert commentary, and a focus on the most exciting moments in sports.

Why They're Great & Where They Can Grow

FOX Sports excels at capturing the thrill of live sports and repackaging it for online audiences. They're great at:

• Highlighting Key Moments: They know what fans want to see – the dunks, the goals, the big plays!
• Covering a Variety of Sports: From basketball to hockey to baseball, they offer something for every sports enthusiast.
• Using YouTube Shorts: They have embraced short-form video content, reaching a wider audience with quick, digestible clips.

An exciting opportunity would be to expand their Instagram presence, using behind-the-scenes content and interactive stories to build a stronger connection with fans.

Bottom Line

For brands looking to reach passionate sports fans, FOX Sports is a fantastic partner. For FOX Sports, focusing on consistent Instagram engagement and experimenting with influencer collaborations could take their already impressive reach to the next level.