The Люди

Overview

The Люди, meaning "The People" in Russian, are captivating YouTube and Instagram audiences with their immersive travel vlogs and explorations of human stories. With a strong focus on global adventures, often showcasing unique cultures and sometimes controversial topics, they’ve built a loyal following of over 5.5 million subscribers. While their global ranking places them in the top 99% of creators worldwide (around #256,241), their influence is especially pronounced within the Russian-speaking community, where they hold a respectable ranking of #114.

Performance At A Glance

While The Люди boast a massive audience, their growth has been relatively stable recently, with little to no change in the past week or month, but a slight increase of 0.18% over the past 90 days. Their average engagement rate sits at a healthy 0.86%, indicating that their fans are genuinely interested in what they're putting out. Their CreatorDB score of 58/100 suggests there's room for improvement, but overall, they're doing a solid job of keeping their audience entertained and coming back for more. Their average video pulls in a very respectable 688,409 views.

What They Create

The Люди primarily create engaging video content on YouTube, complemented by shorter reels on Instagram. Their content falls under the categories of "Travel & Events" and "People & Blogs," often featuring Anton Lyadov's on-the-ground reporting and immersive storytelling. Recent videos cover a wide range of topics, from the history of Russian mafia figures ( "Япончик: король русской мафии...") which garnered over 600k views, to exploring the dangers and realities faced by migrants crossing from Africa to Europe ("Из Африки в Европу..."). They also delve into social issues within Russia, such as questionable real estate practices ("Как отбирают квартиры у покупателей..."). Their content stands out due to its investigative nature, global scope, and willingness to tackle both fascinating and challenging subjects.

Why They're Great & Where They Can Grow

The Люди excel at producing high-quality, informative video content that is both entertaining and thought-provoking. Their global perspective and willingness to explore complex issues are definite strengths. They are also clearly dedicated to their craft and producing content regularly.

An exciting opportunity for them would be to experiment with shorter-form content, particularly on YouTube Shorts, to reach a wider audience and potentially drive more traffic to their longer-form videos. Exploring collaborations with other travel and documentary creators could also expose them to new viewers.

Bottom Line

For brands looking to connect with a large, engaged Russian-speaking audience interested in travel, culture, and current events, The Люди represent a fantastic opportunity. For The Люди themselves, focusing on diversifying their content formats and exploring strategic collaborations could be the key to unlocking even greater growth and influence.