FIA World Endurance Championship

Overview

The FIA World Endurance Championship (WEC) is where motorsport meets high-octane excitement! As the official social media voice of this thrilling global racing series, they bring the roar of the engines, the nail-biting overtakes, and the glamour of the paddock straight to your feeds. With a massive following of nearly 3 million across platforms like Instagram (their main hub), YouTube, and TikTok, they're a major player in the online sports world. While ranking in the top 97% globally at #551,845, they bring the essence of endurance racing to fans around the world, one post at a time.

Performance At A Glance

The FIA WEC is definitely on the right track! They're growing at a healthy pace, with a 0.98% increase in followers over the last month alone. That translates to solid growth, especially considering their already substantial audience. Their fans are super engaged, too! With an average engagement rate of 5.74%, they are doing a great job of connecting with their audience. This level of engagement is excellent, showing that their content really resonates. CreatorDB gives them a score of 70/100, indicating strong overall performance, but also highlighting that there's still room to accelerate.

What They Create

FIA WEC's content is all about bringing the thrill of endurance racing to life. You'll find everything from dynamic highlight reels and behind-the-scenes glimpses to in-depth videos and quick-hit shorts. They're active on YouTube with both long-form videos (563) and Shorts (232). On Instagram, they post photos (18) and Reels (11). They are also on TikTok with 32 videos. One recent video, "Papaya V8 Power 🧡 McLaren LMGT3 EVO | WEC ICONS," showcases the beauty and power of these incredible machines. Another example is one of their recent shorts, "INCREDIBLE sounds from Qatar 📢" which perfectly captures the raw energy of the race. Their content stands out by combining stunning visuals, captivating sound, and a passionate voice that truly loves the sport.

Why They're Great & Where They Can Grow

FIA WEC excels at capturing the excitement of motorsport, creating engaging content, and building a large and active community. They're also great at repurposing content across different platforms. A great opportunity for them would be to experiment more with interactive content like polls, Q&As, or behind-the-scenes live streams with drivers and team members. This could further boost engagement. Also, they could create more platform-specific content, as each platform has its own unique culture and audience.

Bottom Line

For brands, FIA WEC offers a direct line to a highly engaged audience of motorsport enthusiasts. For the FIA WEC, doubling down on community interaction and exploring different content formats could help them push their CreatorDB score even higher and solidify their position as a leading voice in the world of endurance racing.