風傳媒 The Storm Media

Overview

風傳媒 The Storm Media is a major voice in Taiwanese media, delivering news and political commentary with a unique perspective. Primarily focused on YouTube, where they’ve cultivated a massive following of over 2.5 million subscribers, they also extend their reach to Instagram and TikTok. Their in-depth reporting and engaging talk shows make them a go-to source for those seeking insights into current events and political happenings in Taiwan and beyond. While their global ranking sits within the top 90% of creators, their strong position in Taiwan (top 2%) makes them a significant player in the local media landscape.

Performance At A Glance

The Storm Media boasts a substantial and still-growing audience. While recent weekly growth has been flat, they've achieved a healthy 0.45% growth in the last month, and a more impressive 3.88% over the past 90 days, suggesting a steady climb. Their fans are pretty engaged, too! With an average engagement rate of 1.02%, it shows that viewers are actively reacting to their content. Their CreatorDB score of 81 out of 100 is a solid indicator of their overall performance and influence. They also pull in an average of over 40,000 views per video, proving their content resonates with a large audience.

What They Create

風傳媒 creates a mix of content focused on news, politics, and entertainment. They produce a significant amount of YouTube Shorts (over 600!), alongside longer-form videos, Instagram posts and Reels, and TikToks. They cover everything from universal news topics to political debates and current events, often featuring talk show segments.

One recent YouTube video, "#下班國際線 川普狂售軍火氣瘋北京!1武器竟改寫台海戰局?習近平戰略破功?國共論壇2月登場! ft.馬準威、楊騰凱｜2026-01-17 Ep.33｜ 路怡珍@TheStormMedia," dives deep into international relations and military strategy, highlighting their ability to tackle complex issues. Another example is a recent Short that explores the nuances of the Taiwan-US tariff agreement, demonstrating their knack for breaking down complicated topics into digestible snippets. What makes their content stand out is their ability to blend serious reporting with engaging commentary, making complex issues accessible to a wide audience.

Why They're Great & Where They Can Grow

風傳媒 excels at providing in-depth analysis of news and political events, engaging a large audience with their content, and effectively using YouTube Shorts to promote their longer-form content. An exciting opportunity for them could be to experiment with more interactive content, such as live Q&A sessions or polls, to further boost engagement. They could also focus on cross-promoting their Instagram and TikTok content more prominently on their YouTube channel to drive traffic across all platforms.

Bottom Line

For brands looking to reach a highly engaged Taiwanese audience interested in news and politics, 風傳媒 is a fantastic partner. For 風傳媒, focusing on consistency across platforms and exploring interactive content formats could unlock even greater growth and engagement.