The Daily Show

Overview

The Daily Show – it's more than just a TV program; it's a cultural institution, and their online presence is just as impactful! Known for their sharp wit, insightful commentary, and knack for making even the most serious news digestible (and hilarious), The Daily Show reaches a massive audience. With over 36 million followers across YouTube, Instagram, and TikTok, they're a force to be reckoned with, landing them at rank #8,439 globally. They're the go-to source for a comedic take on current events.

Performance At A Glance

The Daily Show's audience is HUGE, and they're constantly adding new viewers to the mix. They've grown by over 3% in the last 90 days, showing they're definitely doing something right! Globally, they're in the top tier of content creators, and their engagement rate of 5.67% proves their fans are super engaged with their videos. Their CreatorDB score of 96 out of 100 is seriously impressive - it means they're killing it in terms of influence, engagement, and overall channel health.

What They Create

The Daily Show serves up a tasty mix of content, primarily on YouTube. They post full-length videos tackling big issues with their signature comedic style and shorter, punchier clips (shorts) that are perfect for a quick laugh. They dabble in Instagram Reels and TikTok, too! Recent hits include a short on Grok's questionable AI behavior, garnering over 23,000 views and an impressive 8.64% engagement rate, and another hilariously highlighting CES robots, gaining over 13,000 views. But their short "Be careful flipping the bird, Mr. President!" hit over 1.6 million views. What makes them stand out is their ability to blend humor with serious commentary, making complex topics accessible and entertaining for a wide audience.

Why They're Great & Where They Can Grow

The Daily Show excels at being consistently funny, relevant, and thought-provoking. Their brand recognition is off the charts, and they've mastered the art of adapting their content for different platforms. An exciting opportunity for them could be exploring more interactive content, like Q&As or behind-the-scenes glimpses. They could also leverage their platform to promote social causes or initiatives that align with their values.

Bottom Line

For brands, partnering with The Daily Show is a no-brainer if you're looking to reach a politically engaged and socially conscious audience. For The Daily Show team, continuing to experiment with new formats and engage directly with their fans will only solidify their position as a leading voice in online comedy and commentary.