Gracie Abrams

Overview

Gracie Abrams isn't just any musician; she's a storyteller crafting intimate and emotionally resonant experiences through her music. With a vibrant presence across YouTube, Instagram, and TikTok, she primarily thrives on Instagram, where she connects with over 10.7 million fans. Ranking among the top creators globally at #119,440, Gracie's ability to blend authentic vlogs with captivating music videos showcases her unique artistic vision and has solidified her position as a rising star in the music scene.

Performance At A Glance

Gracie's fanbase is expanding steadily, with a 1.66% growth rate over the last 30 days. That's a solid climb! And her fans are seriously dedicated – her average engagement rate sits at an impressive 6.31%, meaning they're not just scrolling past but actively liking, commenting, and sharing. She's in the top 100% of creators in the US, ranking at #7,308. Her CreatorDB score of 98/100 isn't just a number; it means she's absolutely killing it when it comes to content quality, audience engagement, and overall impact.

What They Create

Gracie serves up a diverse mix of content. You'll find her sharing personal vlogs, belting out original music, and dropping official music videos that are both visually stunning and emotionally charged. Her YouTube channel boasts 50 full-length videos and 29 Shorts, while Instagram is home to 27 posts and 12 Reels. Recently, her "Gracie Abrams - That’s So True (Apple Music Live 2025)" video racked up over 6.2 million views, showing just how much her audience loves her live performances. Another standout is ":D," a video with a high engagement rate of 7.16%, proving even simple, authentic moments resonate deeply with her fans. Gracie's authenticity and vulnerability shines through, creating a genuine connection.

Why They're Great & Where They Can Grow

Gracie excels at creating a sense of intimacy with her audience, blending personal storytelling with her music in a way that feels authentic and relatable. Her live performance videos are a huge hit, indicating a strong demand for that kind of content. One exciting opportunity could be diving deeper into behind-the-scenes content – think songwriting sessions or studio tours – to further connect with her fanbase. Also, given the success of the Lollapalooza performance, more collaborative live performances could seriously boost her reach.

Bottom Line

For brands, partnering with Gracie Abrams means tapping into a highly engaged and loyal fanbase. For Gracie, continuing to experiment with different content formats and leaning into her strengths – authenticity and live performances – will only strengthen her connection with fans and solidify her place in the music industry.