Mathrubhumi News

Overview

Mathrubhumi News is a major player in the Malayalam-language news scene, bringing current events and stories to a massive audience. With a strong presence on YouTube as their main hub, and also on Instagram, they deliver news, entertainment, and cultural content to over 6.9 million followers. Their channel ranks impressively within the top percentages globally, within India, and among Malayalam language content creators, proving their significant impact.

Performance At A Glance

Mathrubhumi News is on a steady climb, growing at a healthy pace. They've seen a 1.43% jump in followers just this last month, showing they're consistently attracting new viewers. Their global and regional rankings place them as a significant voice in news. Their audience is pretty engaged too, with an average engagement rate of 0.82%. This means their fans are actually interacting with their content through likes, comments, and shares. Earning a CreatorDB score of 81/100, Mathrubhumi News demonstrates solid overall performance, indicating a strong foundation across various metrics.

What They Create

Mathrubhumi News dishes out a mix of content, primarily focusing on News & Politics, but also sprinkles in Entertainment and Music. They mostly create regular YouTube videos, with a smaller presence on YouTube Shorts and Instagram Reels. Looking at recent content, one interesting video covers the Thrissur Kalolsavam drama competition, highlighting the success of a teacher and his students. Another video reports on an unfortunate incident involving a stray dog attack. This variety of serious news and community-focused coverage keeps their audience informed and connected.

Why They're Great & Where They Can Grow

Mathrubhumi News excels at delivering timely news, covering a broad range of topics, and fostering a sense of community through their content. One exciting opportunity would be to experiment with more engaging formats on Instagram Reels, perhaps behind-the-scenes glimpses or quick news explainers, to tap into a younger audience. They could also consider creating more interactive content on YouTube, like Q&A sessions with journalists or live discussions about current events.

Bottom Line

Mathrubhumi News is a solid partner for brands looking to reach a large, engaged Malayalam-speaking audience. To level up their game, they might consider experimenting with more data-driven content strategies, focusing on topics that generate the highest engagement.