BabyBusベビーバス - 子供の歌 - 子どもの動画

Overview

BabyBusベビーバス is a super popular YouTube channel bringing joy and learning to millions of kids! Based in Japan, they create delightful animated nursery rhymes, educational videos, and fun children's songs that are perfect for little ones. With a whopping 5.5 million followers on YouTube, they've built a massive community of parents and kids who love their engaging content. While they're ranked in the top 91% of all creators globally, their focus on the Japanese language and market places them within the top 84% in Japan, showcasing their significant local influence.

Performance At A Glance

BabyBus is experiencing steady growth, adding followers at a rate of 1.65% each month! In the last week alone, their audience grew by a solid 0.36%. Their global ranking, while impressive, shows there's room to climb even higher. Their fans are pretty engaged, with an average engagement rate of 0.31% across their content. CreatorDB gives them a score of 61/100, which means they're doing a good job, but there are definitely areas where they could boost their performance and reach even more families.

What They Create

BabyBus specializes in creating adorable animated videos specifically for young children. They use a mix of longer-form videos on YouTube and shorter, snackable content like YouTube Shorts and Instagram Reels. A recent standout is their "10本の指 | すうじを学ぼう" (10 Fingers | Let's Learn Numbers) Short, which racked up over 31,000 views and a healthy engagement rate by teaching basic counting in a fun, visually appealing way. They cover a wide range of topics from nursery rhymes and learning numbers to safety education, all presented in a colorful, engaging style that keeps kids entertained and learning.

Why They're Great & Where They Can Grow

BabyBus excels at creating age-appropriate, educational content that resonates with young children and their parents. Their use of animation and catchy tunes makes learning fun and memorable. They are also very consistent with their uploads, keeping their audience engaged. A great opportunity for BabyBus would be to experiment with more interactive content, like live streams with Q&A sessions or sing-alongs, to further build community. Expanding their presence on platforms like TikTok could also introduce their content to a new audience.

Bottom Line

For brands looking to connect with families in Japan and beyond, BabyBus is a fantastic partner. For BabyBus, focusing on boosting engagement rates by encouraging more interaction in the comments section and experimenting with different content formats could significantly elevate their performance.