ANATOLY

Overview

Meet ANATOLY, the king of gym pranks! With a whopping 57.7 million followers, primarily on TikTok, Anatoly has carved out a unique niche by transforming into a seemingly unassuming cleaner who then proceeds to shock bodybuilders with his incredible strength and hilarious antics. Based in the UAE, his content resonates globally, landing him in the top 10,000 creators worldwide and ranking him as #10 in his home country. He's a master of surprise, turning everyday gym settings into viral sensations.

Performance At A Glance

Anatoly's fanbase is massive and still growing! While his overall growth rate is a solid 0.56% monthly, his 90-day growth of 5.35% shows he's consistently attracting new viewers. His global and country rankings are impressive, reflecting his widespread popularity. But the real magic lies in his engagement: with an average engagement rate of almost 5%, his fans are super engaged with his content, liking and commenting on his videos. This solid performance is reflected in his CreatorDB score of 87/100, indicating he's doing a fantastic job of connecting with his audience.

What They Create

Anatoly's bread and butter is short, punchy video content centered around gym pranks. He's got a strong presence on TikTok, but also experiments with YouTube videos and shorts, as well as Instagram posts and Reels. His content focuses on vlogs, workout & exercise, sport training, and weightlifting. A great example is "They HUMILIATED the Cleaner — and they PAID FOR IT | Anatoly GYM PRANK #57," which racked up over 3 million views. These videos usually involve Anatoly, disguised as a cleaner, surprising gym-goers with his unexpected strength and skills, leading to hilarious and often heartwarming reactions. What makes his content stand out is the element of surprise, the humor, and the way he celebrates strength in unexpected places.

Why They're Great & Where They Can Grow

Anatoly excels at creating highly engaging, short-form video content that's easily shareable. His unique "cleaner" persona and the element of surprise are incredibly effective. He's also great at tapping into universal themes of strength, humility, and humor. Opportunities for growth could include more collaborations with other fitness influencers or even branching out into longer-form content on YouTube to tell more in-depth stories and showcase different aspects of his personality and skills.

Bottom Line

For brands looking to reach a massive and engaged audience, Anatoly is a goldmine. For Anatoly, consider experimenting with different content formats and collaborations to further expand your reach and solidify your position as a top creator.