Amma Samayal Videos

Overview

Amma Samayal Videos is your go-to channel for delicious Tamil cooking! With nearly 4 million followers on YouTube, Amma Samayal brings authentic South Indian cuisine straight to your kitchen. Think of them as your friendly neighborhood chef, guiding you through traditional recipes with warmth and expertise. They've built a loyal following by sharing easy-to-follow recipes and cooking tips. While they're doing great, ranking among the top 99% of creators in India at #12,006, and #243 in the Tamil language, there's always room to grow!

Performance At A Glance

Amma Samayal's audience is HUGE, closing in on 4 million strong! They're growing at a steady pace; while the 7-day growth is a bit slow at 0.01%, their 30-day growth is a healthy 0.17%, and their 90-day growth shows real momentum at 2.45%. Their fans are super engaged with their content, with an average engagement rate of 4.30% – that's excellent! CreatorDB gives them a score of 74/100, which means they're doing a solid job overall but have room to optimize and level up their content strategy.

What They Create

Amma Samayal Videos primarily focuses on cooking tutorials and recipes in Tamil. You'll find everything from classic dishes to innovative twists on traditional favorites. They mostly upload longer videos to YouTube, but they are also experimenting with YouTube Shorts and have dipped their toes into Instagram. A recent Shorts video, "சர்க்கரை பொங்கல் | Sweet Pongal #shorts #happypongal," racked up over 111,000 views! Another popular video, "சிக்கன் எடுத்தா கண்டிப்பா இனிமேல் இப்படி தான் செய்வீங்க | Chicken recipe in tamil," showcases their expertise in chicken recipes and highlights the kind of engaging, practical content that resonates with their audience. The clarity of the instructions and the authentic presentation are what make their content stand out.

Why They're Great & Where They Can Grow

Amma Samayal excels at:

• Authenticity: Their traditional recipes and presentation resonate deeply with their Tamil-speaking audience.
• Engagement: Their high engagement rate shows they've built a strong connection with their viewers.
• Consistency: They regularly share new recipes, keeping their audience coming back for more.

An exciting opportunity would be to explore more collaborations with other food creators or Tamil influencers. They could also experiment with more short-form content on Instagram to grow that platform.

Bottom Line

For brands looking to connect with a large, engaged Tamil-speaking audience interested in cooking, Amma Samayal Videos is a fantastic partner. For Amma Samayal, focusing on optimizing video titles and descriptions for better search visibility and increasing their presence on Instagram could unlock even greater growth.