GMHikaru

Overview

GMHikaru, or Hikaru Nakamura, is a chess grandmaster and a major force in bringing chess to the masses! With a strong presence on YouTube, where he boasts over 4.4 million followers, he's captivating audiences with his incredible skills, entertaining commentary, and engaging personality. While he's a top-ranked player in the world, he's also making waves online, ranking among the top content creators globally and within the US! He's truly a unique blend of athletic prowess and captivating content.

Performance At A Glance

Hikaru's got a massive and loyal following, and it's still growing! He's seeing consistent growth, adding about 0.5% to his subscriber count each month. Globally, he's in the top percentage of all creators, with a solid ranking. His fans are super engaged with his content too, with an average engagement rate of 1.56%. That means people are actually watching, liking, and commenting! CreatorDB gives him a score of 75 out of 100, which signals good overall performance, showing he's doing a lot right!

What They Create

Hikaru is all about chess content, but he mixes it up to keep things interesting! You’ll find full-length YouTube videos where he analyzes games and shares strategies, as well as shorter, snackable YouTube Shorts featuring highlights and funny moments. He also dips into Instagram with posts and reels, offering glimpses into his life and chess adventures. Recently, his short "THE GREATEST SUB BATTLE OF ALL TIME" exploded with over 170,000 views, showcasing his ability to create viral content. His videos are educational, entertaining, and often hilarious, making chess accessible to everyone.

Why They're Great & Where They Can Grow

Hikaru is a master of engagement, leveraging his personality and chess expertise to create compelling content. He's also great at adapting to different formats, from long-form videos to short, attention-grabbing reels. A really exciting opportunity for Hikaru would be expanding his presence on platforms like TikTok, where his short-form chess content could reach an even wider audience. Collaborating with other gaming influencers outside the chess world could also introduce his channel to entirely new viewers.

Bottom Line

For brands, GMHikaru offers a unique opportunity to reach a highly engaged audience interested in gaming, strategy, and intellectual pursuits. For Hikaru himself, continuing to experiment with new formats and platforms could unlock even greater potential and solidify his position as the top chess content creator!