Insider Food

Overview

Insider Food is your backstage pass to the culinary world, dishing out mouthwatering content across YouTube, Instagram, and TikTok. This verified creator, with a whopping 9.3 million followers, takes you on a delicious journey, from exploring hidden food gems to showcasing the artistry behind Michelin-starred restaurants. While their global rank puts them in the top 99% of creators at #250,815, Insider Food truly shines by offering an intimate look at the food industry, celebrating chefs, cuisines, and the stories behind them.

Performance At A Glance

While Insider Food has a massive following, their growth rate is currently experiencing a slight dip, hovering around -0.03% in the last month. Despite this, their reach is still impressive, placing them in the top 99% of creators both globally and within the USA. What's truly remarkable is how engaged their fans are! With an average engagement rate of 2.02%, their audience is actively liking, commenting, and sharing their content. Their CreatorDB score of 77/100 indicates a strong overall presence and consistent content quality.

What They Create

Insider Food delivers a diverse menu of content, primarily focusing on food travel and entertainment. They produce everything from in-depth YouTube videos exploring the inner workings of famous kitchens to quick, engaging shorts and reels on Instagram and TikTok. A recent YouTube video, "How NYC’s Only Michelin-Starred Indian Restaurant Feeds 200 From A Tiny Kitchen," racked up over 2 million views, showcasing their ability to capture the magic behind exceptional dining experiences. They also produce shorter content like "How #Orwashers, a #bakery known for its Jewish pastries, makes its Dubai #chocolate croissant," which, although shorter, gives viewers a quick taste of their in-depth style. Their content stands out because of the high production value and the unique access they provide to culinary spaces and personalities.

Why They're Great & Where They Can Grow

Insider Food excels at storytelling, providing unique access to interesting culinary destinations, and producing high-quality video content. They’re particularly strong at highlighting the human element behind food. A great opportunity for growth could be to experiment more with interactive content, like polls or Q&As with featured chefs, to further boost engagement. Also, given the popularity of food challenges and viral trends, incorporating those into their content mix could attract new viewers.

Bottom Line

For brands looking to partner with a creator who can showcase food in a compelling and visually stunning way, Insider Food is a great choice. For Insider Food, focusing on audience interaction and experimenting with trending content formats could help revitalize their growth and further solidify their position as a leading voice in the food content space.