BBC Earth

Overview

BBC Earth: it's your digital window to the natural world, bringing stunning wildlife footage and captivating science content directly to your screens. With a colossal following of over 25 million subscribers on YouTube, they're not just big; they're a global force in nature documentaries. Ranked among the top 1% of creators worldwide (currently at #5,761 globally), BBC Earth offers a front-row seat to the wonders of our planet, making them a go-to source for nature lovers everywhere.

Performance At A Glance

BBC Earth's audience is absolutely massive and still growing! They're currently growing at a solid pace, adding about 0.62% to their follower count each month. This translates to impressive gains, showing they're consistently reaching new viewers. Beyond their global reach, they're also highly ranked within the UK (#158) and among English-speaking channels (#2,940). Their fans are pretty engaged, too, with an average engagement rate of 1.15%. Their CreatorDB score is a strong 81/100, which means they're doing a lot of things right!

What They Create

BBC Earth's bread and butter is high-quality video content, mainly on YouTube, but they're also experimenting with Instagram Reels and posts. They're known for stunning nature documentaries covering everything from animal migrations to dramatic moments in Yellowstone. Check out "The Longest Penguin Migration on Earth," – it’s a recent example of the fascinating stories they tell. They also create shorter, bite-sized content like "Love language, bird edition 🪶," showcasing their flexibility with format. What makes their content stand out is the combination of breathtaking visuals, expert narration (often by legends like David Attenborough), and a commitment to educating viewers about the natural world.

Why They're Great & Where They Can Grow

BBC Earth excels at consistently delivering high-production-value nature documentaries, leveraging the iconic BBC brand, and tapping into universal interest in wildlife and science. They are also incredibly adept at using YouTube SEO to reach a large audience. One exciting opportunity would be to lean more heavily into interactive content, like live Q&As with wildlife experts, or behind-the-scenes footage that gives viewers a more intimate look at the filmmaking process.

Bottom Line

For brands, partnering with BBC Earth means reaching a massive, engaged audience that's passionate about nature and science. For BBC Earth, continuing to experiment with shorter-form content and interactive formats could unlock even greater engagement and growth on platforms like Instagram and YouTube Shorts.