LOEWE

Overview

LOEWE, with a massive following of over 13 million on Instagram, is a significant voice in the world of fashion and luxury. While their influence is global, evidenced by their ranking within the top 100% of all creators worldwide, their Vietnamese-language content resonates strongly, placing them at #47 among Vietnamese-speaking creators. LOEWE blends company updates with engaging entertainment, offering a glimpse into cultural travel and events, making them more than just a brand – they're a storyteller.

Performance At A Glance

LOEWE's got a huge audience, and they're steadily growing! While a 0.10% monthly growth rate might seem small, remember we're talking about millions of followers! They rank well both globally (#21,717) and within Spain (#114). Their engagement rate sits at 0.32%, which is solid, meaning their fans are pretty active with their content. Their CreatorDB score is 32/100, suggesting there's room to boost their overall performance. They average around 10,000 views per piece of content.

What They Create

LOEWE crafts a mix of content across YouTube and Instagram. They have a good amount of youtube videos and shorts, and recently, they've been focusing on short-form video content on both platforms. Looking at their recent YouTube Shorts, a highlight is "Đi thi mà tưởng đi hát cải lương, quánh con mắt cỡ đó | DQC Short" (roughly translated as "Going to the exam thinking you're singing cải lương [a Vietnamese opera style], wearing that much eye makeup"), which gained over 10,000 views. Their content often features comedic clips and highlights from talent shows. The use of Vietnamese language localizes their content and helps to resonate with their target audience.

Why They're Great & Where They Can Grow

LOEWE excels at leveraging short-form video to capture attention and create shareable moments. Their comedic content is clearly hitting the mark. An opportunity lies in deepening engagement beyond views and likes. Exploring more interactive content formats, like polls or Q&As, could boost their CreatorDB score and strengthen their relationship with their audience.

Bottom Line

For brands looking to tap into the Vietnamese market, LOEWE offers a massive reach. For LOEWE, focusing on driving deeper engagement and diversifying content formats beyond short clips could significantly level up their game.