Overview

Charlie Puth is a global music sensation, known for his incredible talent as a singer, songwriter, and producer. He's a master of crafting catchy pop tunes with a unique blend of soul and electronic influences. With a massive following of over 65 million fans, Charlie primarily connects with his audience on YouTube, where he shares music videos, behind-the-scenes glimpses, and his signature "Professor Puth" series. His global ranking places him in the top percentile of content creators at #2,329, making him a major player in the music world.

Performance At A Glance

Charlie Puth has a huge and loyal fanbase! While his growth is steady, he's adding new followers at a rate of about 0.18% per month. Globally, he's ranking incredibly high at #2,329, and he's also a top-ranked creator in the US and for English-language content. Most importantly, his fans are super engaged with his content, averaging a fantastic 5.86% engagement rate. His CreatorDB score of 76/100 reflects his strong overall performance and consistent output.

What They Create

Charlie's content is all about music! On YouTube, you'll find official music videos, audio releases, and behind-the-scenes content. He's also active on Instagram and TikTok, sharing shorter-form videos and posts to promote his music and engage with fans. A recent example is the release of "Beat Yourself Up," which had both a standard music video and an official audio release. These videos, in particular, show a really high engagement rate, with fans loving the new music. His "Professor Puth" shorts are also popular, offering quick insights into his musical process. What makes Charlie's content stand out is his genuine passion for music and his ability to connect with fans on a personal level.

Why They're Great & Where They Can Grow

Charlie excels at creating engaging music content and connecting with fans through his personality. His strengths include:

• High-Quality Music Production: His music is consistently well-produced and catchy.
• Engaging Personality: His "Professor Puth" series showcases his knowledge and humor, making him relatable.
• Consistent Content: He regularly uploads music videos, audio releases, and short-form content.

An exciting opportunity could be to collaborate more with other creators, especially on YouTube Shorts or TikTok to reach new audiences. Also, he could explore live streaming or Q&A sessions to further deepen his connection with his fanbase.

Bottom Line

For brands looking to collaborate, Charlie Puth offers access to a massive and highly engaged audience. For Charlie himself, continuing to experiment with short-form content and interactive formats could further boost his reach and engagement.