Apple Türkiye

Overview

Apple Türkiye is the official Turkish-language YouTube channel for the tech giant, bringing the latest Apple news, tutorials, and product showcases to Turkish-speaking audiences. With a strong following of over 853,000 subscribers, they serve as a key source of information for Apple enthusiasts in Turkey. While their channel ranks within the top 3% globally and within Turkey, their potential for growth and engagement is significant. They provide valuable content for Turkish consumers looking to learn more about Apple products and services.

Performance At A Glance

Apple Türkiye boasts a substantial audience, but their growth has been relatively stable lately, with a slight 0.10% increase in subscribers over the past week and a 0.58% increase over the last 90 days. Their global and country rankings place them in the top 3% of YouTube channels, indicating a strong presence. However, their average engagement rate is currently 0.00%, and while their average views sit at an impressive 1,039,413, this number is heavily skewed by a few highly successful videos. Their CreatorDB score is 68/100, suggesting they have room to optimize their content strategy for higher impact.

What They Create

Apple Türkiye primarily creates videos, with a few YouTube Shorts sprinkled in. Their content focuses on Science & Technology, specifically around Apple products. You’ll find everything from "how-to" guides, like "AirPods Pro'nun kulaklık uçları nasıl çıkarılıp takılır | Apple Destek" (How to remove and attach AirPods Pro ear tips), to product showcases and explanations. A recent standout video, "Karar Veremeyenler İçin Rehberli Tur: Yeni iPhone Ailesi | Apple" (Guided Tour for Those Who Can't Decide: The New iPhone Family), has amassed nearly 6 million views, highlighting the appeal of product guides. While much of their content is functional and support-oriented, they also produce more engaging promotional pieces.

Why They're Great & Where They Can Grow

Apple Türkiye excels at providing official, localized support and information about Apple products to the Turkish market. Their strong brand recognition and access to official assets are huge strengths. They also have a knack for creating content that resonates with a broad audience, as evidenced by their high-performing product overviews.

To further boost their channel, they could explore creating more interactive content, such as Q&A sessions with Apple experts, or behind-the-scenes glimpses into Apple's Turkish operations. Adding Turkish subtitles to their English-language content could also expand their reach.

Bottom Line

For brands looking to partner with a tech-focused channel in Turkey, Apple Türkiye offers access to a large and engaged audience of Apple enthusiasts. For Apple Türkiye, focusing on boosting engagement through interactive content and community-building strategies could significantly increase their impact and reach within the Turkish market.