Music Today

Overview

Music Today is your go-to YouTube channel for a deep dive into the soul of Indian classical music. With a dedicated following of over 667,000 subscribers, they're sharing timeless ragas and melodies with a global audience. While they've already carved out a significant space for themselves, ranking within the top 96% of all YouTube channels globally (at #110,690), there's still plenty of room to amplify their voice and introduce even more people to the beauty of Indian music.

Performance At A Glance

Music Today is steadily growing its audience, with a 0.15% increase in subscribers over the past month and a more substantial 1.06% growth in the last 90 days. Their current global ranking places them in the top 96% of all YouTube channels, and within the top 92% in India. Their fans are pretty engaged, too, with an average engagement rate of 4.19% across their videos. CreatorDB gives them a score of 51/100, suggesting there's potential to further optimize their content strategy and boost their overall performance.

What They Create

Music Today primarily focuses on video content, showcasing a rich tapestry of Indian classical music. You'll find recordings of legendary artists, traditional performances, and insightful explorations of ragas and musical forms. Recent videos like "Voice of the Divine | Naina More | Ustad Rashid Khan | Music Today," which features a captivating vocal performance, and "Timeless Swaras | Raga Shuddh Nat | Pandit Mallikarjun Mansur | Music Today" highlight their commitment to preserving and sharing this art form. What really makes their content stand out is the authenticity and reverence they bring to the music, honoring the traditions while making it accessible to a modern audience.

Why They're Great & Where They Can Grow

Music Today excels at curating and presenting high-quality recordings of Indian classical music. They have a strong brand identity and a clear focus, and they're building a dedicated community around their shared passion. Exciting opportunities to explore could include creating shorter, more easily shareable "explainer" videos about ragas or instruments. They could also collaborate with contemporary artists who are inspired by classical music to reach a wider demographic.

Bottom Line

For brands seeking to align with cultural heritage and artistic expression, Music Today offers a unique partnership opportunity. For Music Today, experimenting with shorter-form content and collaborations could be key to unlocking even greater growth and expanding their reach.