America's Test Kitchen

Overview

America's Test Kitchen isn't just a cooking channel; it's a culinary institution! They're the folks who meticulously test recipes and kitchen gadgets to bring you the absolute best way to cook everything from chili to cookies. With a massive YouTube following of over 5.6 million subscribers, they've earned their place as a trusted source for home cooks everywhere. They're sitting in the top 99% of creators globally, so they're doing something right! Their expertise shines through every video, making even complex techniques feel approachable.

Performance At A Glance

America's Test Kitchen has a seriously loyal fanbase, and it shows in their consistent growth. They're currently growing at a rate of 1.27% per month, which is awesome! As mentioned before, they’re in the top 99% of creators worldwide, and in the USA. Their fans are super engaged with their content, boasting an average engagement rate of 2.60%. Plus, their CreatorDB score is a whopping 91/100, which basically means they're crushing it. This high score indicates a strong brand presence and effective content strategy.

What They Create

America's Test Kitchen serves up a delicious mix of content across YouTube, Instagram, and TikTok. On YouTube, you'll find in-depth recipe tutorials, gadget reviews from their "Gear Heads" series, and even cocktail-making demos. The "CES 2026 Kitchen Tools and Tech You Must See | Gear Heads" video is a great example, offering a glimpse into the future of cooking. They also create shorter, snackable content on YouTube Shorts, Instagram Reels, and TikTok to cater to different audience preferences. What makes their content stand out is its focus on accuracy, thorough testing, and clear explanations. They don't just show you how to cook something; they explain why it works.

Why They're Great & Where They Can Grow

America's Test Kitchen excels at building trust through their rigorous testing and expertise. They're also amazing at breaking down complex techniques into easy-to-follow steps, making cooking accessible to everyone. Their diverse content formats (long-form videos, shorts, posts) cater to a wide audience. A great opportunity for them would be to explore more interactive content, like live Q&A sessions or cooking challenges, to further engage their community. They could also lean into the "food entertainment" angle more, experimenting with trending food challenges or recreating viral recipes with their signature ATK twist.

Bottom Line

For brands, America's Test Kitchen is a fantastic partner for reaching a highly engaged audience of passionate home cooks. For America's Test Kitchen, continuing to experiment with different content formats and interactive elements will help them stay ahead of the curve and continue to grow their already impressive following.