Overview

OSR Digital is making waves with their Gujarati content, primarily on YouTube. With a whopping 15.4 million followers, they're a significant voice in the USA and a top content creator in their language, currently holding the #4 spot! They’re all about bringing the best of film and music to their audience, from movie clips and trailers to full feature films and soundtracks. It's clear they've tapped into a real appetite for this kind of entertainment.

Performance At A Glance

OSR Digital boasts a seriously impressive audience of over 15.4 million, and they're growing steadily! They're adding new followers at a rate of just over 1% each month, which is solid growth for a channel of their size. Globally, they rank among the top 1% of creators, holding the #11,917 spot. Within the USA, they're ranked #2,327. Their fans are pretty engaged, too, with an average engagement rate of 1.75%. CreatorDB gives them a score of 80/100, showing they're doing a lot right! This score signals a strong overall performance and consistent quality in their content strategy.

What They Create

OSR Digital's bread and butter is video content, with a focus on film and music. They've got a library of over 600 YouTube videos and almost 200 Shorts, plus a few posts and reels on Instagram. Looking at their recent uploads, the video "Jadaichhu Naudanda Katera | AA BATA AAMA Movie Sad Song 2026" is a standout, racking up almost 3 million views and over 100,000 likes. Another strong performer is "जीवनको रङ "केशरी" Episode -66 || Keshari || 16th Jan. 2026" with over 1.7 million views. These longer form videos seem to be resonating well with their audience. Their content stands out because it provides a mix of entertainment, from upbeat songs to emotionally driven stories within the Film & Animation category.

Why They're Great & Where They Can Grow

OSR Digital excels at delivering consistent video content that resonates with their audience, particularly in the Film & Animation and Music niches. Their strong language ranking shows they've nailed down content that connects with Gujarati speakers. One exciting opportunity could be to create more content specifically for Instagram Reels, given the platform's focus on short-form video. Another avenue for growth could be exploring collaborations with other creators in the same niche to broaden their reach.

Bottom Line

For brands looking to connect with a large, engaged Gujarati-speaking audience, OSR Digital is a great partner. For OSR Digital, focusing on optimizing their YouTube Shorts strategy and cross-promoting content on Instagram could help them unlock even more growth.