X Games

Overview

X Games! We're talking about the iconic brand synonymous with pushing the limits of action sports. With a massive following of over 10.4 million fans, primarily on Instagram, X Games brings the thrill of skateboarding, snowboarding, and more right to your feed. While they're still in the top 100% of creators globally (ranked #106,478), they're a household name that continues to inspire and excite fans worldwide. They're not just a brand; they're a cultural phenomenon.

Performance At A Glance

X Games has a huge audience, and they're steadily growing, adding about 0.44% more fans each month. Their global and country rankings are respectable, but there's definitely room to climb higher! What's really impressive is their engagement rate. At 3.33%, their fans are super engaged with the content they're putting out, meaning people are actually watching, liking, and commenting – not just scrolling by. Their CreatorDB score of 91/100 is a fantastic indicator of their overall quality and influence.

What They Create

X Games delivers a mix of high-octane videos, quick-hitting shorts, and captivating posts showcasing the best moments and athletes in extreme sports. They have a strong presence across YouTube, Instagram, and TikTok, with the majority of their content being videos and shorts. A recent standout is their short "Kelvin Hoefler helping the next gen of skateboard dreams come to life 🥹 | X Games," which racked up nearly 190,000 views and shows their commitment to the future of the sport. They're masters at capturing the raw energy and skill of extreme sports, offering both nostalgic throwbacks and glimpses into the future.

Why They're Great & Where They Can Grow

X Games excels at leveraging its iconic brand recognition, showcasing incredible athletic feats, and tapping into the nostalgia factor with classic moments. A big strength is their ability to spotlight athletes and build anticipation for future events. One exciting opportunity? More behind-the-scenes content featuring athletes' training and personalities could deepen fan connections. Also, leaning into interactive content like polls or Q&As could further boost engagement.

Bottom Line

For brands looking to partner with an established and influential name in action sports, X Games is a solid bet. For X Games themselves, focusing on interactive elements and deeper athlete storytelling could unlock even greater engagement and growth.