SOMOY TV

Overview

SOMOY TV is a major player in the Bengali-language content space, delivering news and current affairs to a massive audience. With over 32 million followers across platforms, they're a go-to source for information, especially on their primary platform, YouTube. Ranked in the top percentile globally (#71,818) and a significant voice in their language category (#349), SOMOY TV brings a unique perspective to viewers both in the USA and beyond. They provide a blend of traditional news formats and digital-first content, making them a relevant and influential voice.

Performance At A Glance

SOMOY TV is seeing steady growth, expanding their audience by about 0.66% each month. That's a lot of new viewers tuning in! Their fans are also pretty engaged, showing an average engagement rate of 3.21% – that means people aren't just watching, they're liking, commenting, and sharing. CreatorDB gives them a solid score of 87/100, which means they're doing a great job creating quality content and connecting with their audience. This high score reflects their strong performance across various metrics like engagement, growth, and consistency.

What They Create

SOMOY TV primarily creates news and political content, but also dips into people & blogs, media & entertainment, and even the occasional vlog-style piece. They use a mix of long-form YouTube videos, shorter YouTube Shorts, and TikTok videos to reach different audiences. A recent video about a potential second term for Portugal's President ("৪০ বছর পর কি দ্বিতীয় দফায় গড়াবে পর্তুগালের নির্বাচন?") offers in-depth analysis, while another successful upload featured a politician claiming offers for a ministry position ("দল থেকে সকাল-বিকাল ফোন করে বলছে মন্ত্রিত্ব দেবে: রুমিন ফারহানা"). This mix of serious news and more personality-driven content helps them maintain a broad appeal.

Why They're Great & Where They Can Grow

SOMOY TV excels at delivering timely news and political commentary, particularly relevant to the Bengali-speaking diaspora. Their consistent output and diverse content formats are also a big plus. A great opportunity for growth could be focusing more on short, shareable explainers on trending topics. They could also experiment with interactive content, like polls or Q&As, to boost engagement even further.

Bottom Line

For brands looking to reach a large and engaged Bengali-speaking audience, SOMOY TV is a fantastic partner. For SOMOY TV itself, leaning into more short-form content and actively fostering community interaction are two key areas for continued growth and dominance.