Mazzika - مزيكا

Overview

Mazzika - مزيكا is a major player in the Arabic music scene, acting as a record label and hub for artists. With a massive following of over 9 million fans primarily on YouTube, they're a go-to source for everything from classic folk tunes to fresh remixes and sing-along karaoke tracks. While their global ranking sits at #52,013, their influence is undeniable, making them a prominent voice within the Egyptian and Arabic-speaking online community. They deliver a constant stream of music content, satisfying the cravings of their huge fanbase.

Performance At A Glance

Mazzika's got a huge audience, and they're steadily growing! They're adding followers at a rate of about 0.59% per month, which is great for a channel of their size. While their global ranking is solid, they're shining stars in Egypt, ranking within the top 1% of creators! Their fans are super engaged with their content, rocking an average engagement rate of 0.95%. Plus, their CreatorDB score is a whopping 92 out of 100, showing that they're doing a fantastic job of creating quality content that resonates with their audience.

What They Create

Mazzika is all about the music! They pump out a mix of full-length videos and Shorts on YouTube, plus some posts and Reels on Instagram. You'll find everything from classic folk songs to modern remixes and karaoke versions of popular tracks. A recent Short featuring Amr Diab's "Kan Tayeb" got almost 5,000 views, showing the power of a well-placed nostalgia trip. Another Short featuring Mustafa Amar's "Get Tsalhni" is doing even better with over 11,000 views. They know how to pick the right songs and create snippets that grab attention. Their content stands out because it's a mix of the familiar and the new, appealing to a wide range of music lovers.

Why They're Great & Where They Can Grow

Mazzika is fantastic at tapping into popular trends, curating content that people want to hear, and consistently delivering music. They are also great at using Shorts to promote their music. An exciting opportunity would be to collaborate with up-and-coming artists to showcase new talent. They could also dive deeper into behind-the-scenes content, giving fans a peek into the making of their favourite songs and music videos.

Bottom Line

For brands looking to tap into the Arabic music scene, Mazzika is a goldmine! For Mazzika, leaning into interactive content like polls or Q&As could further boost engagement. Also, cross-promoting more heavily between YouTube and Instagram could help grow their audience on both platforms.