And TV

Overview

And TV is a major player in the Indian entertainment scene, bringing drama, comedy, and family fun to over 26 million followers on YouTube and Instagram! As a verified channel broadcasting in Hindi, And TV brings popular shows straight to its audience. While they have a massive reach, cracking the top 2,400 channels in India and placing in the top 1,000 for Hindi language channels globally, there's always room to connect even deeper with their fans.

Performance At A Glance

And TV has a huge audience, and they're growing steadily! With a nearly 1% increase in followers in the last month, they're definitely on the right track. Globally, they rank around #21,000 out of all YouTube channels, and are among the top 2,400 in India. Their audience engagement sits at around 1.22%, meaning their fans are pretty active, liking and commenting on their content. Their CreatorDB score is 59/100, indicating there's potential to boost their performance with some strategic tweaks.

What They Create

And TV's bread and butter is definitely video, primarily focusing on snippets and best scenes from their popular TV shows like "Bhabi Ji Ghar Par Hai" and "Happu Ki Ultan Paltan". They also experiment with webisodes. For example, a recent "Happu Ki Ultan Paltan" webisode garnered over 1,200 views, showing the audience's appetite for that format. The clips are short and easily digestible, which is perfect for today's fast-paced online viewing habits. The focus on "Best Scene" highlights also allows new viewers to quickly sample their most popular shows.

Why They're Great & Where They Can Grow

And TV excels at leveraging the popularity of its established TV shows to build a strong online presence. Their consistent output of short, engaging clips keeps their audience hooked. A potential area for growth could be experimenting with more original content, perhaps behind-the-scenes glimpses, or even creating shorter, more shareable content specifically for platforms like Instagram Reels. This could bring a new audience to their content, especially younger viewers.

Bottom Line

For brands looking to connect with a large Hindi-speaking audience in India, And TV is a powerful partner. For And TV, exploring more interactive content, such as Q&As with actors or polls about favourite scenes, could further boost engagement and solidify their connection with their loyal fanbase.