CREATIVE FASHION

Overview

CREATIVE FASHION is your go-to creator for all things sewing and DIY fashion! Primarily on YouTube, they've built a following of over 3.1 million subscribers by sharing easy-to-follow tutorials and creative fashion hacks. Think turning old clothes into something new, or mastering a new sewing technique. They bring a practical and accessible approach to the world of fashion design, proving that anyone can create stylish pieces. While ranking at #1,722,874 globally, CREATIVE FASHION shines in the eyes of their loyal audience.

Performance At A Glance

CREATIVE FASHION boasts a huge audience, but their growth has recently plateaued. While a 0.32% growth in the last 90 days shows they're still attracting new viewers, the lack of growth in the last month and week suggests a need to re-energize their content strategy. They rank in the top 87% of creators in India, showing strong regional appeal. What's really impressive is their engagement rate! At 2.58%, their fans are super engaged with their content. Their CreatorDB score of 72/100 reflects a solid overall performance, but also leaves room for improvement.

What They Create

CREATIVE FASHION creates a mix of long-form YouTube videos and shorter, snackable Shorts, alongside Instagram posts and Reels. They focus on "Howto & Style" content, diving into everything from basic sewing techniques to upcycling projects. A recent short, "Reversible cushion cover," gained over 32,000 views, showcasing their knack for simple yet effective DIY projects. On the video side, "2 साइड वाला कुशन कवर /reversible cushion cover" resonated strongly, with a high engagement rate of 6.41%, demonstrating the audience's love for detailed tutorials. Their content stands out because it's practical, budget-friendly, and empowers viewers to create their own unique style.

Why They're Great & Where They Can Grow

CREATIVE FASHION excels at creating clear, easy-to-understand tutorials, fostering a strong sense of community, and tapping into the ever-popular DIY trend. To reignite growth, they could experiment with more trending challenges or collaborations within the fashion and DIY space. Exploring live streams for Q&A sessions or real-time projects could also deepen audience engagement.

Bottom Line

For brands looking to tap into the DIY fashion market, CREATIVE FASHION offers a huge and engaged audience. For CREATIVE FASHION, focusing on consistent content uploads and exploring new formats could unlock even greater potential. Experimenting with different content pillars within the DIY/Fashion niche might bring in new viewers.