Matt

Overview

Matt is a YouTube creator based in Kazakhstan who's capturing hearts (and laughs!) with social media comedy, dance, and vlog-style content. He's built a solid following of over 574,000 subscribers with his takes on everything from celebrity culture to everyday life. Matt's global ranking places him in the top 95% of all YouTubers, proving his content resonates with a broad audience.

Performance At A Glance

While Matt's subscriber count is impressive, his growth has been slightly negative recently, with a -0.17% dip over the last 30 and 90 days. Globally, he's ranked #127,527, and in Kazakhstan, he sits at #441, demonstrating strong local appeal. The good news is his fans are super engaged with his content, boasting an average engagement rate of 3.94%. His CreatorDB score of 73/100 signals that he's doing a lot right, but there's always room to level up!

What They Create

Matt's channel is a mix of YouTube videos and Shorts, with longer-form content being his primary focus. He dips into a variety of trending topics, often through a comedic lens. A recent popular video, "BTS Jungkook Being A Cute Baby," racked up over 24,000 views, showcasing his ability to tap into fanbases and create shareable content. Matt blends humor, music (especially Pop), and trending celebrity moments to create relatable and entertaining videos.

Why They're Great & Where They Can Grow

Matt's strengths lie in his ability to create engaging content around popular topics, his high engagement rate, and his understanding of what resonates with his audience, especially fans of K-Pop and social media trends. An exciting opportunity for Matt would be to explore collaborations with other creators in his niche, especially those with strong engagement rates. He could also experiment more with YouTube Shorts, as the platform pushes short-form content heavily.

Bottom Line

Matt's channel is a great opportunity for brands looking to reach a young, engaged audience interested in entertainment and pop culture. For Matt, focusing on consistent uploads, exploring collaborations, and optimizing his content for search could help reverse the slight dip in growth and further amplify his reach.