Overview

Saturday Night Live (SNL), though their main platform is Instagram, are a household name and comedy institution! With over 17.8 million followers on Instagram, they bring laughter to millions worldwide. SNL offers a unique blend of sketch comedy, celebrity appearances, and musical performances, making them a go-to source for entertainment. While their global ranking sits at #16,927, placing them in the top 100%, their cultural impact far outweighs their numerical rank. They're a content powerhouse known for their timely and hilarious takes on current events.

Performance At A Glance

SNL boasts a massive audience and they're growing steadily! They're growing at a rate of 1.81% over the last month, which is great for such a well-established brand. Their fans are super engaged with their content, with an average engagement rate of 1.27%. This shows that people aren't just passively following, they're actually watching, liking, and sharing. CreatorDB gives them a score of 82/100, indicating strong overall performance and a well-rounded content strategy. They rank well within the USA as #614, also in the top 100%.

What They Create

SNL creates short, punchy video clips and still images from their weekly show, perfect for sharing and re-watching on Instagram and Youtube. Their content spans the spectrum, pulling from the most recent episodes of their show. They also have a YouTube channel where they post full sketches and longer content. They use a mix of formats: youtube videos, youtube shorts, instagram posts, and instagram reels. They are constantly releasing new content, with almost 500 youtube videos, and 50 youtube shorts.

Why They're Great & Where They Can Grow

SNL excels at leveraging timely humor and celebrity appeal. They're masters of capturing the zeitgeist and turning it into viral-worthy moments. Their consistent output and recognizable brand keep audiences coming back for more. One exciting opportunity would be to create more behind-the-scenes content, giving fans a glimpse into the making of the show. Another could be to focus on more interactive content, like polls or Q&As, to further boost engagement.

Bottom Line

For brands, partnering with SNL offers unparalleled reach and cultural relevance. For SNL, continuing to experiment with new digital formats and engagement strategies will keep them at the forefront of comedy for years to come.