Cleveland Clinic

Overview

The Cleveland Clinic is a leading voice in healthcare, bringing reliable medical information and insights to nearly a million followers on YouTube and Instagram. What sets them apart is their commitment to translating complex medical topics into easily digestible content, making healthcare accessible to everyone. While they also maintain an Instagram presence, their primary focus and reach lie on YouTube, where they share everything from expert interviews to explainers on medical conditions. Their global ranking is impressive, placing them in the top 3% of all creators, highlighting their significant influence in the online health and wellness space.

Performance At A Glance

The Cleveland Clinic is experiencing steady growth, adding followers at a rate of nearly 1% each month. Their 90-day growth of over 4% shows a positive trend. While they are in the top 3% globally and in the US, demonstrating a strong overall presence, there's room to climb even higher! Their average engagement rate sits at 1.38%, suggesting their fans are pretty engaged with the content they put out. Their CreatorDB score of 69/100 indicates they're doing a good job overall, but there's definitely potential to boost that score with some strategic tweaks.

What They Create

Cleveland Clinic creates a mix of videos and shorts. On YouTube, they post longer-form content like interviews with doctors and lectures on specific health topics. They also utilize YouTube Shorts for quick, informative snippets. Their Instagram presence is more limited, with a few posts and Reels supplementing their YouTube strategy.

One recent video, "The Psychological Impact of Chronic Hives," performed well with a high engagement rate, showing that their audience appreciates in-depth explorations of specific health conditions. On the other hand, the recent short, "🥶Tips to prevent frostbite," had fewer views, implying that the topic could be improved. The most common content are interviews with general surgeons.

Their content stands out because it comes directly from medical professionals, providing trustworthy and credible information in a world often filled with misinformation.

Why They're Great & Where They Can Grow

Cleveland Clinic excels at providing credible health information, featuring expert voices, and covering a wide range of medical topics. They are also good at diversifying content formats, from long-form videos to short, digestible clips.

One exciting opportunity could be to collaborate with other health and wellness creators to reach new audiences. They could also experiment with interactive content like Q&A sessions or live streams to boost engagement even further.

Bottom Line

For brands looking to partner with a reputable source in the healthcare space, Cleveland Clinic offers a direct line to a large and engaged audience. For Cleveland Clinic, focusing on creating more engaging Shorts and exploring collaborations could significantly boost their reach and impact.