Ella Mai

Overview

Ella Mai is a celebrated R&B artist captivating millions with her soulful voice and relatable lyrics. Primarily active on Instagram, where she boasts over 9.1 million followers, Ella keeps her audience engaged with glimpses into her life, behind-the-scenes moments, and of course, her music. While her global ranking sits at #37,948, placing her in the top 100% of creators, it's her authentic connection with fans that truly sets her apart. She's not just a singer; she's a storyteller sharing her journey with the world.

Performance At A Glance

Ella Mai's Instagram is buzzing! She's growing at a healthy pace, adding about 0.66% to her fanbase each month. That's solid growth for someone already so well-established. Her global, country, and language rankings all place her in the top 100% of creators, demonstrating a strong presence within her niche. But here's the really impressive part: her fans are super engaged, with an average engagement rate of 4.62%. That's significantly higher than many creators with similar follower counts. Her CreatorDB score is a solid 82/100, indicating strong overall performance and potential for even more growth.

What They Create

Ella's content is a mix of music magic and personal moments. You'll find official music videos, behind-the-scenes glimpses into her creative process ("Ella Mai - Little Things (Behind The Scenes)"), and vlogs documenting her life on tour ("Ellasode - Did You Miss Me? Tour"). She leverages various formats, from longer YouTube videos to quick Instagram Reels and engaging posts. Her recent "Ella Mai - Little Things (Official Music Video)" racked up over 4 million views, showcasing her continued musical impact. What makes her content stand out is the genuine connection she fosters, making fans feel like they're part of her journey.

Why They're Great & Where They Can Grow

Ella excels at authenticity, consistently delivering high-quality music, and fostering genuine connection with her fanbase. These are her superpowers! An exciting opportunity for Ella could be exploring more interactive content, like live Q&A sessions on Instagram or TikTok, to further amplify fan engagement. She could also tap into trending sounds and challenges on Reels to reach new audiences and boost visibility.

Bottom Line

For brands looking to partner with a genuine and influential artist, Ella Mai is a fantastic choice. For Ella herself, continuing to experiment with new content formats and interactive elements could unlock even greater reach and engagement. Keep shining, Ella!