Overview

Daily Bumps are the ultimate family vloggers, sharing their lives, laughs, and little moments with a massive audience on YouTube and Instagram. With over 5.5 million followers, this channel brings viewers into their world, documenting everything from family travels to hilarious parenting fails. While they're ranked in the top 1% of creators globally (around #106,000), their real strength lies in their relatable content and genuine connection with their fanbase. They offer a slice of everyday life with a dose of humor and heart.

Performance At A Glance

While Daily Bumps have built a significant following, their growth has slowed recently, showing a slight decrease of around -0.19% over the past month. Their global ranking is solid, but there's room to climb higher. Their fans are pretty engaged, though! With an average engagement rate of 2.85%, their viewers are clearly enjoying what they're putting out. Their CreatorDB score is 59/100, which means they're doing pretty well, but there's definitely potential to boost that score even further.

What They Create

Daily Bumps primarily create vlogs on YouTube, documenting their daily lives as a family. They also dabble in YouTube Shorts and Instagram posts and reels. Recent content includes fun, family-oriented videos like "We Got Caught Eating Santa’s Cookies! 😱🎅," a playful look at holiday traditions, and "His Eye Swelled Shut on Vlogmas 😢," showcasing the real, sometimes messy, side of family life. What makes their content stand out is its relatability. They’re not afraid to show the ups and downs of parenting, making them feel like friends rather than just online personalities.

Why They're Great & Where They Can Grow

Daily Bumps are excellent at:

• Relatability: They share authentic family moments that resonate with viewers.
• Consistency: They are consistently uploading content to both youtube and instagram.
• Humor: They infuse humor into everyday situations, keeping their content light and entertaining.

Exciting opportunities for growth include:

• Collaborations: Partnering with other family-focused channels could expose them to new audiences.
• Diversification: Expanding into longer-form content or mini-series could keep viewers hooked.

Bottom Line

For brands looking to connect with a family-oriented audience, Daily Bumps are a great option. For the creators, focusing on growing their audience through collaborations and experimenting with new content formats could help them reverse the recent decline in growth.