Squat University

Overview

Squat University is your go-to online guru for all things lifting, movement, and injury prevention. Dr. Aaron Horschig (the brains behind the brand) uses his expertise to break down complex biomechanics and training principles into easy-to-understand nuggets. Primarily thriving on YouTube with a massive following of over 11 million, Squat University helps athletes of all levels move better, lift heavier, and stay injury-free. This puts them in the top percentage of content creators globally, with a global ranking of #21,963.

Performance At A Glance

Squat University's audience is HUGE, and they're steadily growing! They've seen a 0.79% increase in followers in the last month alone, and a solid 3.06% jump over the last 90 days. This growth is impressive considering their already massive reach. They rank highly in the US at #3,704. What's really cool is how engaged their fans are, sporting an average engagement rate of 1.84%. Their CreatorDB score is a whopping 98/100, signaling that they're hitting all the right notes with their content strategy and audience connection.

What They Create

Squat University focuses on educational content related to sports, fitness, and injury prevention. They primarily use YouTube, posting both long-form videos (130 so far!) and short, snappy YouTube Shorts (a whopping 658!). Recent Shorts include titles like "His Tips For Building A Rock Solid CORE!" which racked up over 155k views and a solid engagement rate of nearly 4%. Their content stands out because it's backed by science, presented in an accessible way, and offers actionable advice that viewers can immediately apply to their training. They make complex topics easy to understand, which is a major key to their success.

Why They're Great & Where They Can Grow

Squat University excels at simplifying complex topics, building trust through expertise, and creating highly actionable content. One potential area for growth could be expanding into live Q&A sessions or workshops, building even stronger relationships with their loyal community. Exploring collaborations with other experts in related fields (nutrition, physical therapy, etc.) could also bring in new audiences.

Bottom Line

For brands looking to partner with a trusted voice in the fitness and health space, Squat University is a fantastic choice. For Squat University, continuing to diversify content formats and fostering deeper community engagement are great ways to keep leveling up their game!